fast fashion
How TikTok and Shein Are Taking Over the World
Among other things, 2020 will go down as the year that Chinese brands finally made it on the world stage, with TikTok and Shein leading the way. Read More
Shein Launches Eco Campaign Amid Copycat Accusations
Although Shein’s animal welfare campaign has gone viral, the Chinese fast-fashion giant has done little else to fix its ethical and environmental issues. Read More
Is China’s Affordable Luxury Market Dying?
Affordable luxury had a great run in China, but some factors have led many to believe that this market is tanking post-COVID-19. Read More
H&M Continues To Fail In China
H&M recently saw some of its products banned in China, but should the brand be more worried about its connection with China’s consumers? Read More
Don’t Bother Looking for the Next Shein
Shein’s success has motivated investment firms to kick off the search for similar companies that can become the next big thing among global Gen Z. Read More
What Is Luxury’s Next DTC Opportunity in China?
Though far from a new retail segment, the past year has represented a turning point for direct-to-consumer (DTC) brands, particularly in China. Read More
How China’s Shein Conquered Global Social Media
As a direct-to-consumer (DTC) retailer of apparel, home goods, and just about everything else, Shein has doubled its sales for eight consecutive years. Read More
Is Mixing & Matching the New Code of Luxury?
Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Read More
Fast Fashion Must be High-End to Compete in China
International fast fashion brands must up their game in China to win over a growing middle-class that has plenty of choices. Read More
Can Brands Challenge Chinese Beauty Aesthetics?
A social media discussion about Chinese standards of beauty has erupted on Weibo following an ad campaign featuring Chinese model Jing Wen. Read More
