fast fashion
What Uniqlo’s Success in China Can Teach Luxury
Why does Uniqlo prosper where others fail? At a time of crisis, the Japanese label has outclassed rivals to win China. Here’s the secret to its success. Read MoreWhich Chinese Names Are Among the World’s Most Valuable Brands?
Brand Finance has released its ranking of the world’s most valuable apparel brands, with Nike dominating once again. But how did Chinese players fare? Read MoreThe Unraveling of Metersbonwe’s China Empire
One of the biggest Chinese fashion brands has closed its largest flagship store in Shanghai. Why did Metersbonwe’s empire unravel? Read MorePeacebird Has Mastered Fast Fashion But Can It Go High-End?
While ultra-fast-fashion rival Shein attracts headlines, slightly less ultra-fast fashion group Peacebird may be the one to watch in 2022. Read MoreCan PatPat Become the SHEIN for Childrenswear?
Dubbed as the “SHEIN of children's apparel,” how has PatPat leveraged localization and marketing strategies for global expansion? Read MoreThe Closure of Dmonstudio Won’t Stop ByteDance’s Commerce Ambition
ByteDance's fast-fashion e-commerce platform Dmonstudio has shut down after just three months, ensuring Shein’s dominance in the space. Read MoreHow TikTok and Shein Are Taking Over the World
Among other things, 2020 will go down as the year that Chinese brands finally made it on the world stage, with TikTok and Shein leading the way. Read MoreShein Launches Eco Campaign Amid Copycat Accusations
Although Shein’s animal welfare campaign has gone viral, the Chinese fast-fashion giant has done little else to fix its ethical and environmental issues. Read MoreIs China’s Affordable Luxury Market Dying?
Affordable luxury had a great run in China, but some factors have led many to believe that this market is tanking post-COVID-19. Read MoreH&M Continues To Fail In China
H&M recently saw some of its products banned in China, but should the brand be more worried about its connection with China’s consumers? Read More