fast fashion
What Is Luxury’s Next DTC Opportunity in China?
Though far from a new retail segment, the past year has represented a turning point for direct-to-consumer (DTC) brands, particularly in China. Read More
How China’s Shein Conquered Global Social Media
As a direct-to-consumer (DTC) retailer of apparel, home goods, and just about everything else, Shein has doubled its sales for eight consecutive years. Read More
Is Mixing & Matching the New Code of Luxury?
Despite their varying motivations for buying luxury brands, Chinese consumers love to mix and match labels and styles, creating a new market space. Read More
Fast Fashion Must be High-End to Compete in China
International fast fashion brands must up their game in China to win over a growing middle-class that has plenty of choices. Read More
Can Brands Challenge Chinese Beauty Aesthetics?
A social media discussion about Chinese standards of beauty has erupted on Weibo following an ad campaign featuring Chinese model Jing Wen. Read More
Topshop Arrives Late in China With First Retail Store
Topshop is entering the retail market in China. How successful it is will depend on three main factors: pricing, social media marketing, and exclusivity. Read More
How Alexander Wang’s H&M Collaboration Became A Viral Sensation In China
Months of social media buildup sparked Chinese fashionistas' avid interest in the fast fashion retailer and American designer's special-edition collection. Read More
Topshop’s Mainland ShangPin Launch All About Mobile
As the first global fast fashion brand to enter mainland China online first, Topshop aims to attract ShangPin's young, digitally savvy smartphone shoppers. Read More
The H&M Effect: Foreign Fast Fashion Outpaces China’s Homegrown Labels
As brands like Zara, H&M, and Uniqlo make strides with China's fashion-forward middle class, Chinese clothing labels are struggling to keep up. Read More
3 Generations of Chinese Women Under One Fashion Roof
Once relatively monolithic, China's fashion market has fragmented along generational lines, forcing brands to better understand and address the evolving style preferences of their customers. Read More
