fast fashion
Which Chinese Names Are Among the World’s Most Valuable Brands?
Brand Finance has released its ranking of the world’s most valuable apparel brands, with Nike dominating once again. But how did Chinese players fare? Read More
The Unraveling of Metersbonwe’s China Empire
One of the biggest Chinese fashion brands has closed its largest flagship store in Shanghai. Why did Metersbonwe’s empire unravel? Read More
Peacebird Has Mastered Fast Fashion But Can It Go High-End?
While ultra-fast-fashion rival Shein attracts headlines, slightly less ultra-fast fashion group Peacebird may be the one to watch in 2022. Read More
Can PatPat Become the SHEIN for Childrenswear?
Dubbed as the “SHEIN of children's apparel,” how has PatPat leveraged localization and marketing strategies for global expansion? Read More
The Closure of Dmonstudio Won’t Stop ByteDance’s Commerce Ambition
ByteDance's fast-fashion e-commerce platform Dmonstudio has shut down after just three months, ensuring Shein’s dominance in the space. Read More
How TikTok and Shein Are Taking Over the World
Among other things, 2020 will go down as the year that Chinese brands finally made it on the world stage, with TikTok and Shein leading the way. Read More
Shein Launches Eco Campaign Amid Copycat Accusations
Although Shein’s animal welfare campaign has gone viral, the Chinese fast-fashion giant has done little else to fix its ethical and environmental issues. Read More
Is China’s Affordable Luxury Market Dying?
Affordable luxury had a great run in China, but some factors have led many to believe that this market is tanking post-COVID-19. Read More
H&M Continues To Fail In China
H&M recently saw some of its products banned in China, but should the brand be more worried about its connection with China’s consumers? Read More
Don’t Bother Looking for the Next Shein
Shein’s success has motivated investment firms to kick off the search for similar companies that can become the next big thing among global Gen Z. Read More
