fast fashion

International fast fashion brands must up their game in China to win over a growing middle-class that has plenty of choices. Read More

A social media discussion about Chinese standards of beauty has erupted on Weibo following an ad campaign featuring Chinese model Jing Wen. Read More

Topshop is entering the retail market in China. How successful it is will depend on three main factors: pricing, social media marketing, and exclusivity. Read More

Months of social media buildup sparked Chinese fashionistas' avid interest in the fast fashion retailer and American designer's special-edition collection. Read More

As the first global fast fashion brand to enter mainland China online first, Topshop aims to attract ShangPin's young, digitally savvy smartphone shoppers. Read More

As brands like Zara, H&M, and Uniqlo make strides with China's fashion-forward middle class, Chinese clothing labels are struggling to keep up. Read More

Once relatively monolithic, China's fashion market has fragmented along generational lines, forcing brands to better understand and address the evolving style preferences of their customers. Read More

China's troubling obesity rate is on the rise, which may cause clothing companies to rethink their sizing strategies. Read More

A rapidly expanding middle class and wealthy trendsetters' focus on individual style are igniting the convergence of fast fashion and designer chic. Read More

As U.S. suburban staple Hollister expands into China with a focus on 20-something urban professionals, Jing Daily was on the scene of the brand's Beijing opening to get a glimpse of its California-heritage-heavy promotional strategies. Read More