fashion week
Dior’s Failed China Livestream Is A Western Luxury Problem
Over 11 million people in China viewed Dior’s latest collection. The feedback was harsh, prompting the question: Does luxury even care about livestreaming? Read More
The Future Of China’s Virtual Fashion Shows
After virtual fashion weeks were integrated with physical runways post-COVID-19, it seemed like they were here to stay. But how are they evolving? Read More
Can An Online French Couture Show Win Over Chinese Luxury Fans?
Paris couture shows are being staged online from July 6 to July 9, and Dior garnered exceptional praise from Chinese audiences for its online presentations. Read More
Should Cancelled Fashion Weeks Follow China’s Digital Pivot?
Chinese netizens took to social media to express their disappointment over cancelled fashion weeks. Read More
At NYFW, Brands Struggle to Connect to China Without KOLs
Jing Daily evaluates how brands connect with their Chinese audiences using our Fashion Week Score. New York F/W 2020 finds brands lacking digital reach. Read More
A Fashion Week Season Without China
With the continuing coronavirus crisis, 2020 Fall Fashion Weeks in NYC, London, Milan, and Paris will continue — but without Chinese fashionistas. Read More
Is London Fashion Week Men’s the Right Platform For Chinese Designers?
As the fashion week landscape becomes more global, young Chinese designers need to pick their platforms with care. So how does London stack up? Read More
Chinese Designer Guo Pei Invited to Host Haute Couture Show in Paris
The internationally renowned Chinese fashion designer Guo Pei has been invited to show at the Paris Haute Couture Fashion Week in July for the fourth time. Read More
China’s Daigou Shoppers Hit Fashion Weeks to Build Credibility With Clients
As crackdowns on counterfeit goods shake up their business, daigou shoppers are turning to the runways to win Chinese consumers' trust. Read More
From Live-Streaming to VR, Brands Capture Attention of China’s Digital Fashionistas
Digital advancements such as VR and live-streaming are helping looks from the runways of Paris and Milan Fashion Weeks straight to the hands of Chinese consumers. Read More
