Fashion Week Score
Shanghai Fashion Week Outpaces The Big Four
For the first time in its history, the Jing Daily Fashion Week Score evaluates how Shanghai Fashion Week’s designers connected with Chinese audiences. Read More
Against Odds, PFW Successfully Connects With China
Paris Fashion Week Spring 2021 made clear that livestreaming and watch parties are the foolproof way to capture audiences in China. Read More
At Milan Fashion Week, Brands Double Down On China
Milan put on quality fashion shows during the pandemic, even though international attendee figures were down again, and most chose to watch online. Read More
At London Fashion Week, Chinese Engagement Was Hit-And-Miss
Although London is still operating within the pandemic, many designers made efforts to show their collections in multiple ways during London Fashion Week. Read More
Despite NYFW Going Digital, Brands Struggled to Connect to China
The theme of NYFW was the positive transformations that have emerged from the pandemic, but connections with Chinese audiences were few and far between. Read More
The Best and Worst of NYFW SS20
The Jing Daily team is pleased to introduce the Jing Daily Fashion Week Score, which evaluates a range of parameters to assess how a brand’s collection resonates with Chinese audiences. Read More
