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fashion trends

  • Fashion

    Quiet fashion sweeps China as economy cools

    Jiaqi Luo  |   Share
    Amid economic headwinds, China's fashion trends shift from bold dopamine looks to quieter luxury, embracing calming and heritage-inspired aesthetics. Read More
  • Fashion

    What is the ‘Metallic Girl’ fashion trend in China?

    William Zhou  |   Share
    The new trend, which incorporates metallic and shiny elements into wardrobes, helped brands like Guerlain and Mac boost sales this Singles’ Day. Read More
  • Fashion

    An A to Z guide to China’s ‘core’ fashion trends

    Julienna Law  |   Share
    Getting lost in the endless sea of fashion “cores”? Here’s a helpful guide to all the trending fashion aesthetics on Chinese social media. Read More
  • Fashion

    China’s hottest summer trend? How Xiaohongshu made ‘jorts’ a thing

    Julienna Law  |   Share
    With over 80 official accounts, Xiaohongshu is dedicated to supporting creators and creating communities around the latest trends. Read More
  • Fashion

    Why Barbiecore is here to stay

    Emily Jensen  |   Share
    In an era of whiplash social media trends, Barbiecore has achieved surprising longevity. But what makes the doll such an appealing avatar? Read More
  • Consumer Insights

    Foreign affair: How China’s Gen Z fell in love with the Asian Baby Girl aesthetic

    Crystal Tai  |   Share
    The “Asian Baby Girl” aesthetic is no longer geographically limited to Asians living overseas; it is also a growing sub-trend in China. Read More
  • Fashion

    Dopamine dressing trend unleashes joy through fashion in China

    Huiyan Chen  |   Share
    "Dopamine dressing" is the latest trend captivating millions in China by evoking a sense of happiness through bold, cheerful fashion.  Read More
  • Fashion

    From ‘Bella Hadid Style’ To Clogcore: A Guide To 2023’s Chinese Social Media Fashion Trends

    Julienna Law  |   Share
    TikTok fashion trends have spilled over into China, and local fashionistas are having a field day with different styles. Which brands are benefiting the most? Read More
  • Consumer Insights

    Barbiecore Is Bringing Hot Pink Back With A Bang, But Reception In China Is Mixed

    Joanna Shen  |   Share
    The popularity of hot pink has skyrocketed with the rise of the latest fashion trend, Barbiecore. But how does China feel about the color of the year? Read More
  • Gen-Z

    From Bloke Core To Cadre Chic: How Brands Can Capitalize On Gen Z Fashion

    Julienna Law  |   Share
    China’s Gen Z men are taking social media inspiration from both home and abroad to switch up their wardrobes. Here are the hottest trends of the summer. Read More
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Daily Returns: 12/08/2023

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