fashion trends
Quiet fashion sweeps China as economy cools
Amid economic headwinds, China's fashion trends shift from bold dopamine looks to quieter luxury, embracing calming and heritage-inspired aesthetics. Read More
What is the ‘Metallic Girl’ fashion trend in China?
The new trend, which incorporates metallic and shiny elements into wardrobes, helped brands like Guerlain and Mac boost sales this Singles’ Day. Read More
An A to Z guide to China’s ‘core’ fashion trends
Getting lost in the endless sea of fashion “cores”? Here’s a helpful guide to all the trending fashion aesthetics on Chinese social media. Read More
China’s hottest summer trend? How Xiaohongshu made ‘jorts’ a thing
With over 80 official accounts, Xiaohongshu is dedicated to supporting creators and creating communities around the latest trends. Read More
Why Barbiecore is here to stay
In an era of whiplash social media trends, Barbiecore has achieved surprising longevity. But what makes the doll such an appealing avatar? Read More
Foreign affair: How China’s Gen Z fell in love with the Asian Baby Girl aesthetic
The “Asian Baby Girl” aesthetic is no longer geographically limited to Asians living overseas; it is also a growing sub-trend in China. Read More
Dopamine dressing trend unleashes joy through fashion in China
"Dopamine dressing" is the latest trend captivating millions in China by evoking a sense of happiness through bold, cheerful fashion. Read More
From ‘Bella Hadid Style’ To Clogcore: A Guide To 2023’s Chinese Social Media Fashion Trends
TikTok fashion trends have spilled over into China, and local fashionistas are having a field day with different styles. Which brands are benefiting the most? Read More
Barbiecore Is Bringing Hot Pink Back With A Bang, But Reception In China Is Mixed
The popularity of hot pink has skyrocketed with the rise of the latest fashion trend, Barbiecore. But how does China feel about the color of the year? Read More
From Bloke Core To Cadre Chic: How Brands Can Capitalize On Gen Z Fashion
China’s Gen Z men are taking social media inspiration from both home and abroad to switch up their wardrobes. Here are the hottest trends of the summer. Read More
