fashion brand
Why Z-lennials Will Upend Western Brands’ China Strategy
Chinese Z-lennials are still young, and their lifestyle preferences are significantly shaped by their parents as well as their environment. Read More
China Entering E-Commerce And Mobile “Golden Age.” So Why Are Fashion Brands Lagging?
Despite the explosive growth of China's digital space and e-commerce market, most Fashion brands remain slow to adapt to the changing tides of Chinese luxury consumption. Read More
Following English Counterparts, Scottish Fashion Brands Look To China
Whisky makers and cashmere labels, golf evangelists and salmon salesmen aren't the only ones angling to get a bigger piece of the China market. Read More
