fashion blogger
WeChat Star Becky Li Goes Back to Basics in New Fashion Line
One of China’s top luxury bloggers tells us about her own fashion line, which aims to give her followers the quality wardrobe staples they’ve been craving. Read More
Trending: Weibo Blogger ‘Stylist Zoe’ Gives Advice on How to Wear Skirts, and It’s a Hit
Today on social media, Chinese consumers are talking about a style guide for wearing skirts in cold winter months, and a fan's encounter with luxury brand ambassador Lu Han. Read More
Chinese Blogger Peter Xu Brings Us Baselworld’s Hottest China Trends
The prominent Chinese fashion blogger checks in with Jing Daily from the top global watch and jewelry fair to share his on-the-ground report. Read More
How Brands Can Navigate Chinese Fashion Bloggers’ ‘Red Envelope’ Culture
Chinese KOL endorsements don't come for free—but payment to bloggers may hinder their credibility with fans. Read More
The Former English Tutor With One Million Weibo Fans: Fashion Blogger Peter Xu
As a former English tutor who transformed into a Chinese fashion celebrity, Xu has built his brand on thinking outside the box. Read More
Han Huohuo & Susie Bubble: From Beijing With Style
Over on yoox.com, don't miss "From Beijing With Style," a feature bringing together popular fashion bloggers Susie Bubble and Han Huohuo for an exclusive video and photoshoot. Read More
