farfetch

China’s second-largest e-commerce platform JD sold its luxury portal TopLife to its partner Farfetch for $50 million in cash. Read More

In collaboration with Farfetch, Balenciaga launched an exclusive capsule collection with a dedicated marketing campaign in China. Read More

In partnership with Farfetch, Jing Daily's second CEO breakfast series discussed the future of content and commerce in China. Read More

An effective content strategy has become increasingly crucial for fashion and luxury e-commerce websites to grow traffic, improve organic search rankings, and ultimately encourage sales. In recent years, big-name players like Farfetch and Net-a-Porter have not only built up their editorial teams but collaborated with a variety of content creators ranging from fashion publishers and influencers (bloggers and ... Read More

Selfridges & Co. created a winning digital campaign, with a lifestyle-driven focus that resonated with the younger Chinese audiences. Read More

We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More

We interviewed various CEOs from luxury brands as well as local and international e-commerce companies to learn how they adapted amid uncertainties in 2018. Read More

2018 saw new tax laws, growing consumer debt, and an unprecedented trade war in China, all of which had Western brands scrambling to make adjustments. Read More

Canada Goose delayed its China store debut as negative consumer sentiment grows further following the arrest of Huawei CFO by the Canadian government. Read More

In its operation in China, Farfetch places a great emphasis on the use of No.1 social media app WeChat, and here is how exactly they do it. Read More