farfetch

We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More

We interviewed various CEOs from luxury brands as well as local and international e-commerce companies to learn how they adapted amid uncertainties in 2018. Read More

2018 saw new tax laws, growing consumer debt, and an unprecedented trade war in China, all of which had Western brands scrambling to make adjustments. Read More

Canada Goose delayed its China store debut as negative consumer sentiment grows further following the arrest of Huawei CFO by the Canadian government. Read More

In its operation in China, Farfetch places a great emphasis on the use of No.1 social media app WeChat, and here is how exactly they do it. Read More

Farfetch CEO Jose Neves advised luxury brands to stop discounting at department stores at the recent New York Times Luxury Conference. Read More

As Singles’ Day has evolved and the Chinese luxury market has bloomed, the presence of, and approach taken by luxury brands have changed significantly. Read More

Farfetch Greater China VP of Commercial shares his thoughts on the latest consumer trends and how Farfetch is growing in China to help brands. Read More

Chinese consumers still see services provided by Western luxury e-commerce platforms as more satisfying and advanced than their Chinese counterparts. Read More

China's tech boom, headed by companies like Tencent and Alibaba, requires luxury and fashion brands to rethink about its long-term strategy. Read More