farfetch

Farfetch joined forces with Mr. Bags to launch a Mini Program store, while Austin Li became the first KOL to launch a Tmall Global Influencer Store. Read More

China's Shenzhen customs officials announced that they arrested a passenger for attempting to smuggle a Patek Philippe Minute Repeater watch into China. Read More

Italian luxury giant Prada named the Chinese singer, rapper and actor Cai Xukun, who was born in 1998, to be its Chinese brand spokesperson. Read More

Luisa Via Roma signed a strategic partnership with China’s top luxury e-commerce site Secoo to aid its expansion in the world's largest luxury market. Read More

China’s second-largest e-commerce platform JD sold its luxury portal TopLife to its partner Farfetch for $50 million in cash. Read More

In collaboration with Farfetch, Balenciaga launched an exclusive capsule collection with a dedicated marketing campaign in China. Read More

In partnership with Farfetch, Jing Daily's second CEO breakfast series discussed the future of content and commerce in China. Read More

An effective content strategy has become increasingly crucial for fashion and luxury e-commerce websites to grow traffic, improve organic search rankings, and ultimately encourage sales. In recent years, big-name players like Farfetch and Net-a-Porter have not only built up their editorial teams but collaborated with a variety of content creators ranging from fashion publishers and influencers (bloggers and ... Read More

Selfridges & Co. created a winning digital campaign, with a lifestyle-driven focus that resonated with the younger Chinese audiences. Read More

We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More