Farfetch China
Farfetch Doubles Down On China’s Gen Z
Farfetch, the luxury e-commerce platform, launched “Trendy Season” in collaboration with Tmall Soho Live channel to tap Chinese Gen Z online shoppers. Read More
16 Emerging Designer Names to Know
Five years ago, the concept of an independent designer was unknown in China. Now 16 are battling it out for investment from entrepreneur Wendy Yu. Read More
How Farfetch Leverages Its WeChat Strategy
In its operation in China, Farfetch places a great emphasis on the use of No.1 social media app WeChat, and here is how exactly they do it. Read More
