fan economy
How Asia’s Idols Became A Gateway To The Metaverse
As the metaverse takes over Asia, idols across the continent are jumping onto the trend. But what can fans gain from their heroes entering the online terrain? Read More
Prada and Panerai Rush To End Actor Li Yifeng’s Endorsement
Another A-list star faces consequences from the government over alleged misbehavior. Do celebrity campaigns make sense anymore in China? Read More
Is Hit C-Drama ‘A Dream of Splendor’ Brands’ Golden Ticket?
Local brands are rushing to join hands with China’s hit series of the year, A Dream of Splendor. Will C-drama IP collaboration be the new marketing craze? Read More
How Luxury Brands Prosper From China’s Scary C-pop Fans
C-pop stars have taken over luxury campaigns thanks to young China’s surging purchasing power. But how can brands avoid the pitfalls of these fan economies? Read More
How Shiseido Cornered China’s Skincare Market
After 40 years in the market, how did Japanese beauty giant Shiseido beat out global competitors and capture China’s beauty crown? Read More
Beijing Cracks Down on Fan Culture. Will Brands Pay the Price?
Hundreds of Chinese fan clubs have pledged to rein in unruly behavior. How will this impact brands who bank on crazed consumer spending? Read More
Is China Killing off its “Little Fresh Meat”?
Luxury’s ambassadors are often called “Little Fresh Meat.” But if China has its way, there could be a shift away from these feminine-looking stars. Read More
The Next Frontier: Selling Luxury Through Virtual Love Partners?
Young adults in China are enjoying unorthodox relationships with virtual romantic partners. But could this trend have any implications for luxury? Read More
“Debutante Style” Proves China Has Mixed Feelings About Luxury
Chinese netizens are chastising a new “debutante style” as flexing over owning luxury items. How, then, will luxury brands’ Gen-Z strategies be affected? Read More
Prada Bends to Idol Culture While Expanding in China
In China, celebrity endorsement can make or break a brand, and now Prada is finally stepping into the country’s influencer market. Read More
