fan economy
How Luxury Brands Prosper From China’s Scary C-pop Fans
C-pop stars have taken over luxury campaigns thanks to young China’s surging purchasing power. But how can brands avoid the pitfalls of these fan economies? Read MoreHow Shiseido Cornered China’s Skincare Market
After 40 years in the market, how did Japanese beauty giant Shiseido beat out global competitors and capture China’s beauty crown? Read MoreBeijing Cracks Down on Fan Culture. Will Brands Pay the Price?
Hundreds of Chinese fan clubs have pledged to rein in unruly behavior. How will this impact brands who bank on crazed consumer spending? Read MoreIs China Killing off its “Little Fresh Meat”?
Luxury’s ambassadors are often called “Little Fresh Meat.” But if China has its way, there could be a shift away from these feminine-looking stars. Read MoreThe Next Frontier: Selling Luxury Through Virtual Love Partners?
Young adults in China are enjoying unorthodox relationships with virtual romantic partners. But could this trend have any implications for luxury? Read More“Debutante Style” Proves China Has Mixed Feelings About Luxury
Chinese netizens are chastising a new “debutante style” as flexing over owning luxury items. How, then, will luxury brands’ Gen-Z strategies be affected? Read MorePrada Bends to Idol Culture While Expanding in China
In China, celebrity endorsement can make or break a brand, and now Prada is finally stepping into the country’s influencer market. Read MoreWill Bottega Veneta’s Celeb Spokesman Jackson Yee Be Worth His Weight in Gold?
Earlier this month, Milan-based luxury giant Bottega Veneta hired Chinese pop superstar and teen idol Jackson Yee as its first celebrity spokesman in the Asia-Pacific region. Read More