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fan economy

  • Market Analysis

    How Luxury Brands Prosper From China’s Scary C-pop Fans

    Jiaqi Luo  |   Share
    C-pop stars have taken over luxury campaigns thanks to young China’s surging purchasing power. But how can brands avoid the pitfalls of these fan economies? Read More
  • Beauty

    How Shiseido Cornered China’s Skincare Market

    Julienna Law  |   Share
    After 40 years in the market, how did Japanese beauty giant Shiseido beat out global competitors and capture China’s beauty crown? Read More
  • News

    Beijing Cracks Down on Fan Culture. Will Brands Pay the Price?

    Julienna Law  |   Share
    Hundreds of Chinese fan clubs have pledged to rein in unruly behavior. How will this impact brands who bank on crazed consumer spending? Read More
  • Is China Killing off its “Little Fresh Meat”? 

    Gemma A. Williams  |   Share
    Luxury’s ambassadors are often called “Little Fresh Meat.” But if China has its way, there could be a shift away from these feminine-looking stars. Read More
  • The Next Frontier: Selling Luxury Through Virtual Love Partners?

    Jennifer Zhuang  |   Share
    Young adults in China are enjoying unorthodox relationships with virtual romantic partners. But could this trend have any implications for luxury? Read More
  • “Debutante Style” Proves China Has Mixed Feelings About Luxury

    Jennifer Zhuang  |   Share
    Chinese netizens are chastising a new “debutante style” as flexing over owning luxury items. How, then, will luxury brands’ Gen-Z strategies be affected? Read More
  • Marketing

    Prada Bends to Idol Culture While Expanding in China

    Ruonan Zheng  |   Share
    In China, celebrity endorsement can make or break a brand, and now Prada is finally stepping into the country’s influencer market. Read More
  • Will Bottega Veneta’s Celeb Spokesman Jackson Yee Be Worth His Weight in Gold?

    Binglun He  |   Share
    Earlier this month, Milan-based luxury giant Bottega Veneta hired Chinese pop superstar and teen idol Jackson Yee as its first celebrity spokesman in the Asia-Pacific region. Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 07/01/2022

Index LevelDaily Change% Change
226.46-$0.74-0.33%
View Index

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