fan economy
Prada Bends to Idol Culture While Expanding in China
In China, celebrity endorsement can make or break a brand, and now Prada is finally stepping into the country’s influencer market. Read More
Will Bottega Veneta’s Celeb Spokesman Jackson Yee Be Worth His Weight in Gold?
Earlier this month, Milan-based luxury giant Bottega Veneta hired Chinese pop superstar and teen idol Jackson Yee as its first celebrity spokesman in the Asia-Pacific region. Read More
