fan bingbing
Ex-Luxury Darling Fan Bingbing’s Personal Brand Success
As more celebrities are amplifying value through their brands, luxury brands are challenged to tell a better story to resonate with younger consumers. Read More
Chinese Whispers: Fan Bingbing’s Short-Lived Comeback to Louis Vuitton and More
Fan Bingbing was spotted to appear as Louis Vuitton’s brand spokesperson in the Instagram and Weibo post, but the post was quickly taken down. Read More
Three Future Trends in Chinese Luxury
At a recent Tong Digital breakfast briefing, the future of Chinese luxury was discussed, and some surprising points were made. Read More
The Growing Influence of Little Red Book
Little Red Book is a luxury retail app that gained popularity because of its peer-to-peer approach, becoming the #1 cross-border e-commerce app in China. Read More
Keeping Up with the Daigous: an Industry in Flux
Four months after China enacted its first-ever e-commerce law to regulate daigou shoppers, we found the market is far from dead. Read More
Navigating Luxury In China: Advice From The Front Line
Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China. Read More
How Digital Tools are Helping Brands Reach Chinese Consumers
Luxury brands like Louis Vuitton, Cartier, Christian Dior and Gucci are using digital tools, such as WeChat and Weibo, to connect with Chinese millennials Read More
Will Luxury Brands and Fans Forgive Chinese Superstar Fan Bingbing?
Chinese actress Fan Bingbing, who has long been the super-famous face for Louis Vuitton, De Beers and etc., was fined by the government for tax evasion. Read More
NYFW Winners & Losers, the China Perspective
Here is our look, from the China perspective, of who won and lost the Spring/Summer 2019 New York Fashion Week. Read More
Chinese Millennial Skincare Gets a Black Tech Makeover
Chinese millennials are turning to a mysterious and futuristic science to transform their appearance that’s known cryptically as "Black tech". Read More
