fan bingbing

Four months after China enacted its first-ever e-commerce law to regulate daigou shoppers, we found the market is far from dead. Read More

Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China. Read More

Luxury brands like Louis Vuitton, Cartier, Christian Dior and Gucci are using digital tools, such as WeChat and Weibo, to connect with Chinese millennials Read More

Chinese actress Fan Bingbing, who has long been the super-famous face for Louis Vuitton, De Beers and etc., was fined by the government for tax evasion. Read More

Here is our look, from the China perspective, of who won and lost the Spring/Summer 2019 New York Fashion Week. Read More

Chinese millennials are turning to a mysterious and futuristic science to transform their appearance that’s known cryptically as "Black tech".  Read More

Data intelligence firm Gartner L2 released a report on influencer marketing and the effectiveness of celebrity endorsements in China. Read More

Chinese government's crackdown on celebrity pay is likely to have a substantial implication on the brand-celebrity relationship. Read More

As a close friend to a slew of luxury brands like Louis Vuitton, Montblanc, De Beers and Valentino, Fan Bingbing's tax scandal is huge for the industry. Read More

For big fashion houses like Gucci, Prada and Yves Saint Laurent, female influencers are essential in the celebrity-driven luxury goods market. Read More