fan bingbing tax scandal
Ex-Luxury Darling Fan Bingbing’s Personal Brand Success
As more celebrities are amplifying value through their brands, luxury brands are challenged to tell a better story to resonate with younger consumers. Read More
How Fan Bingbing’s Scandal Affected Chinese KOLs’ Brand Perception
Has Fan Bingbing’s tax scandal brought negative effect to luxury brands she endorsed? The answer is yes and no, according to the data intelligence company ParkLu. Read More
Will Luxury Brands and Fans Forgive Chinese Superstar Fan Bingbing?
Chinese actress Fan Bingbing, who has long been the super-famous face for Louis Vuitton, De Beers and etc., was fined by the government for tax evasion. Read More
Celebrity Tax-Evasion Scandals Rewrite China’s Luxury Brand Deals
Chinese government's crackdown on celebrity pay is likely to have a substantial implication on the brand-celebrity relationship. Read More
