Big in China: Western Celebrity Spreads via Social Media Campaigners FansTang
From Taylor Swift to the Kardashians, digital marketing company FansTang helps Western celebrities crack the China market. Read More
WeChat Developer Tencent Outshines Facebook On ‘Most Valuable’ Brand List
Thanks to the rapidly growing popularity of Chinese mobile app WeChat, a new report names Tencent as one of the top brands in the world. Read More
‘Brand-Tagging’ Mobile Apps: China’s Next Selfie Sensation
Apps featuring the capability to tag brands are making waves in China, providing a huge opportunity for companies to access the country's emerging middle class. Read More
Event Watch: Social Media Week Returns To Hong Kong
Social Media Week, one of the world’s most unique social and mobile media conferences, returns to Hong Kong for its second year next month, running from September 25-27. Read More
Bentley Tests Chinese Response To New SUV With Weibo App
Major brands have been quick to leverage the popularity of the Chinese microblogging platform Sina Weibo to do everything from hold sweepstakes to live-stream events, but this week the British… Read More
Hugo Boss Goes High-Tech For 3D “New Dimension Beijing” Fashion Show
Coming a little over a year after Burberry's game-changing fashion bash in Beijing, which included virtual image technology combining live models, holograms and live-streaming, on May 18 Hugo Boss is… Read More
Mandarin Oriental Hong Kong Launches “Artistic Food Around The World” Photo Contest
The official hotel of the upcoming Hong Kong International Art Fair (ART HK 12), the Mandarin Oriental this week turned to social media to launch its "Artistic Foods Around the… Read More
Mandarin Oriental Taps Facebook Fans, Hong Kong Foodies To Choose New Menu
As part of its promotion of Executive Chef Uwe Opocensky's new menu, the Mandarin Oriental asked guests to vote on the item they'd like to see added on a permanent… Read More-
Shanghai Tang Hints At New Hong Kong Flagship With Facebook “Teaser” Contest
Following the wrap of its pop-up "Loft" in Hong Kong's Pedder Building, this week Shanghai Tang is giving fans a chance to guess the location of its new flagship and… Read More -
Chivas Regal Looks For This Year’s “Modern Gentleman” In Hong Kong
Partnering with the Cannes Film Festival for the fourth year running, whisky maker Chivas Regal recently launched its second annual Modern Gentleman campaign in Hong Kong. Read More
