Can Instagram Ever Crack Weibo’s Hold On Chinese Millennials?
Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More
How WeChat is Losing the War for Users Attention
Fast-forward to 2020, and users are already spending more time on Douyin than they are on WeChat, swiping for hours between short videos. What went wrong? Read More
Should European Luxury Houses Focus on China More than the US?
As the US and the EU enter into a tariffing tit-for-tat, European countries might want to use this moment to focus on China and its economic tolerance. Read More
China’s Middle Class Holds the Keys to Luxury in China
Instinct tells us luxury is for the rich, but in China, luxury brands live or die with the middle class, so they'd better figure them out. Read More
Dior In Crisis In China, but Yet to Apologize on Western Social Media
Dior has become the latest major brand to inflict damage upon itself in China after it revealed a map of the nation that did not include Taiwan. Read More
Adapting for China? Global Brands Don’t Seek to be Understood, but to Understand
Global brands often conflate Modernization and Westernization, but the missing link is a deep cultural understanding of consumer purchase motivations. Read More
China’s Silver Foxes — the Consumers the Luxury Industry is Looking For
Baby boomers, including China’s Silver Foxes, have been an underserved market for fashion brands. Is the tide about to turn on this lucrative segment? Read More
The Latest Enemy of Brands in China? Fake Followers
Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read More
Brands Must Deal with Counterfeits on Social Commerce—Here’s How
The threat to brands’ profits and reputations because of counterfeits on social shopping apps such as Little Red Book, WeChat, and Taobao is real. Read More
Why the Chinese Internet Has a Hate Speech Problem
The feminist writer Zheng Churan observes a correlation between China’s emerging nouveau riche and the rise of xenophobia. Read More
