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As the US and the EU enter into a tariffing tit-for-tat, European countries might want to use this moment to focus on China and its economic tolerance. Read More

Instinct tells us luxury is for the rich, but in China, luxury brands live or die with the middle class, so they'd better figure them out. Read More

Dior has become the latest major brand to inflict damage upon itself in China after it revealed a map of the nation that did not include Taiwan. Read More

Global brands often conflate Modernization and Westernization, but the missing link is a deep cultural understanding of consumer purchase motivations. Read More

Baby boomers, including China’s Silver Foxes, have been an underserved market for fashion brands. Is the tide about to turn on this lucrative segment? Read More

Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read More

The threat to brands’ profits and reputations because of counterfeits on social shopping apps such as Little Red Book, WeChat, and Taobao is real. Read More

The feminist writer Zheng Churan observes a correlation between China’s emerging nouveau riche and the rise of xenophobia. Read More

We interviewed 3 WeChat users – a fashion blogger, a consumer trend writer, and a tech expert – about how they spend their time on the super-app. Read More

WeChat's newest "Time Capsule" feature, similar to Instagram Stories, allows users to post instant videos that last for 24 hours. Read More