Mark Zuckerberg Is Wrong About Meta. Why Luxury Should Listen
Zuckerberg has initiated the biggest layoff in Meta's history, blaming a slowing demand for digital services. But is this really the root of the problem? Read MoreWhat’s Really Behind Meta’s Stock Disaster?
Meta’s disastrous stock plummet was supposedly due to Apple’s heightened privacy standards. But perhaps there’s more to it than that. Read MoreWhat Luxury Brands Need to Know to Succeed in the New Metaverse
The metaverse is screentime on steroids, and luxury brands will soon have to engage with customers there. But how? Read MoreVirtual Insanity, Not: Why Looking at NFTs, Gaming and the Metaverse Makes Sense for Luxury
NFTs? Skins? CryptoPunks? You’re already fed up with it all? You think it’s just noise? For luxury, it’s more exciting than you think. Read MoreBytedance’s E-Commerce Ambitions Look Beyond China
In the run-up to an impending IPO, Bytedance is moving quickly to nab market share from Chinese tech incumbents like Alibaba via a pivot to e-commerce. Read MoreBranded Content Is the Path to Gen Z in 2021
Whether it comes in the form of talk shows or reality programming, branded content is critical to reach Gen Z consumers on their favorite platforms. Read MoreSocial Media Isn’t the Future of Digital Luxury Marketing
The evolution of digital marketing, particularly over the past year, indicates that social media may not be as future-proof as it once seemed. Read MoreE-Commerce Livestreaming Hits the Global Mainstream
Livestreaming has become big business in China in recent years, as platforms and brands alike have seized the opportunity to reach consumers and nudge them along the path to seamless… Read MoreWhy China Is A Decade Ahead In Social-Driven Sales
China is a decade ahead of Western e-commerce, thanks to social shopping. But how did it get there, and what should companies in China know? Read MoreFuture Tech China: Branded Games and Social Are Why Alibaba Fails Where Tencent Thrives
The games known as MOBAs (Multiplayer Online Battle Arenas) excel at content-commerce, and they also happen to be one of the two things Tencent is best at. Read More