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    Why China Is A Decade Ahead In Social-Driven Sales

    Adina-Laura Achim  |   Share
    China is a decade ahead of Western e-commerce, thanks to social shopping. But how did it get there, and what should companies in China know? Read More
  • Consumer

    Future Tech China: Branded Games and Social Are Why Alibaba Fails Where Tencent Thrives

    Tanya Van Gastel  |   Share
    The games known as MOBAs (Multiplayer Online Battle Arenas) excel at content-commerce, and they also happen to be one of the two things Tencent is best at. Read More
  • Marketing & Branding

    CCI Q&A: Steven Ekstract on the Year in Content-Commerce

    CCI Team  |   Share
    As 2020 draws to a close, Content Commerce Insider has been catching up with leaders in their fields to share reflections on this transformative period. Read More
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    Booming in Asia, Shoppable Streaming Video Faces a Bumpy Road in the U.S.

    Avery Booker  |   Share
    As the intersection between streaming entertainment and e-commerce continues to blur in China, shoppable streaming video is now starting in North America. Read More
  • The Future of Luxury

    Why Luxury Brands Are Desperate For Digital Desire

    Daniel Langer  |   Share
    A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Read More
  • Consumer

    How Chinese Tech Builds Trust, Part IV: The Art of Brand Collaborations

    Tanya Van Gastel  |   Share
    Brand marketers must continuously seek out new ways of resonating with consumers, ideally through media and distribution, rather than content. Read More
  • Marketing & Branding

    How Chinese Tech Builds Trust, Part III: Why Targeted Advertising Is Broken

    Tanya Van Gastel  |   Share
    In China, hyper-targeted advertising has been substituted with greater complexity, and there is never a straightforward answer to the question. Read More
  • Marketing & Branding

    How Chinese Tech Builds Trust, Part II: China’s Marketplaces Are Like Tinder for Brands

    Tanya Van Gastel  |   Share
    Content production, engagement, and storytelling are key elements when brand communication is taking place largely through digital feeds. Read More
  • Social Media

    Gleaning Three PR Lessons From TikTok’s Global Meltdown

    Yaling Jiang  |   Share
    With the help of various experts in the field, Jing Daily takes a look at the public relations pitfalls TikTok could have avoided. Read More
  • Tech

    What Will Happen To TikTok?

    Adina-Laura Achim  |   Share
    Banning TikTok might not be as much about national security as it is market hegemony since there’s no alternative to the social media network in the US. Read More
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