What Luxury Brands Need to Know to Succeed in the New Metaverse
The metaverse is screentime on steroids, and luxury brands will soon have to engage with customers there. But how? Read More
Virtual Insanity, Not: Why Looking at NFTs, Gaming and the Metaverse Makes Sense for Luxury
NFTs? Skins? CryptoPunks? You’re already fed up with it all? You think it’s just noise? For luxury, it’s more exciting than you think. Read More
Bytedance’s E-Commerce Ambitions Look Beyond China
In the run-up to an impending IPO, Bytedance is moving quickly to nab market share from Chinese tech incumbents like Alibaba via a pivot to e-commerce. Read More
Branded Content Is the Path to Gen Z in 2021
Whether it comes in the form of talk shows or reality programming, branded content is critical to reach Gen Z consumers on their favorite platforms. Read More
Social Media Isn’t the Future of Digital Luxury Marketing
The evolution of digital marketing, particularly over the past year, indicates that social media may not be as future-proof as it once seemed. Read More
E-Commerce Livestreaming Hits the Global Mainstream
Livestreaming has become big business in China in recent years, as platforms and brands alike have seized the opportunity to reach consumers and nudge them along the path to seamless… Read More
Why China Is A Decade Ahead In Social-Driven Sales
China is a decade ahead of Western e-commerce, thanks to social shopping. But how did it get there, and what should companies in China know? Read More
Future Tech China: Branded Games and Social Are Why Alibaba Fails Where Tencent Thrives
The games known as MOBAs (Multiplayer Online Battle Arenas) excel at content-commerce, and they also happen to be one of the two things Tencent is best at. Read More
CCI Q&A: Steven Ekstract on the Year in Content-Commerce
As 2020 draws to a close, Content Commerce Insider has been catching up with leaders in their fields to share reflections on this transformative period. Read More
Booming in Asia, Shoppable Streaming Video Faces a Bumpy Road in the U.S.
As the intersection between streaming entertainment and e-commerce continues to blur in China, shoppable streaming video is now starting in North America. Read More
