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We interviewed 3 WeChat users – a fashion blogger, a consumer trend writer, and a tech expert – about how they spend their time on the super-app. Read More

WeChat's newest "Time Capsule" feature, similar to Instagram Stories, allows users to post instant videos that last for 24 hours. Read More

New York Fashion Week saw Michael Kors take its outreach efforts with overseas Chinese shoppers to a whole new level, with visible success. Read More

Number one. Chuck Out Your 2018 China Marketing Strategy. Read More

L2’s latest report illustrates why the social media platform doesn’t lend itself to viral marketing. Read More

Tencent’s ad chief says it’s planning to grow its social advertising business to better target consumers on Moments, but one marketing expert says high-end brands are better off with a more “artisanal” approach. Read More

The sociopolitical differences in Hong Kong and China necessitate brands to approach these markets in fundamentally different ways. Read More

Tencent's social media platform is targeting the wider Chinese diaspora with a WeChat Moments sharing feature that is similar to Instagram. Read More

As some experts believe Mark Zuckerberg's charm offensive in China is paying off, brands are envisioning what an unblocked Facebook would mean for their social media marketing strategies. Read More

More Chinese travelers are giving feedback online about hotel experiences as hotels in China receive the most reviews in 2015. Read More