Why Luxury Brands Are Desperate For Digital Desire
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Read More
How Chinese Tech Builds Trust, Part IV: The Art of Brand Collaborations
Brand marketers must continuously seek out new ways of resonating with consumers, ideally through media and distribution, rather than content. Read More
How Chinese Tech Builds Trust, Part III: Why Targeted Advertising Is Broken
In China, hyper-targeted advertising has been substituted with greater complexity, and there is never a straightforward answer to the question. Read More
How Chinese Tech Builds Trust, Part II: China’s Marketplaces Are Like Tinder for Brands
Content production, engagement, and storytelling are key elements when brand communication is taking place largely through digital feeds. Read More
Gleaning Three PR Lessons From TikTok’s Global Meltdown
With the help of various experts in the field, Jing Daily takes a look at the public relations pitfalls TikTok could have avoided. Read More
What Will Happen To TikTok?
Banning TikTok might not be as much about national security as it is market hegemony since there’s no alternative to the social media network in the US. Read More
Three Handbag Brands With Big D2C Plans In China This Year
Jing Daily talked to three popular niche contemporary handbag brands — Apede Mod, Yuzefi, and BY FAR — about their China growth plans in 2020. Read More
Op-Ed: Will Your Brand Be On The Right Side Of History?
Both Covid-19 and anti-racism protests have been a wake-up call to business leaders to get on the right side of history, and CSR can help them do that. Read More
Can Instagram Ever Crack Weibo’s Hold On Chinese Millennials?
Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More
How WeChat is Losing the War for Users Attention
Fast-forward to 2020, and users are already spending more time on Douyin than they are on WeChat, swiping for hours between short videos. What went wrong? Read More
