Brands Must Deal with Counterfeits on Social Commerce—Here’s How
The threat to brands’ profits and reputations because of counterfeits on social shopping apps such as Little Red Book, WeChat, and Taobao is real. Read More
Why the Chinese Internet Has a Hate Speech Problem
The feminist writer Zheng Churan observes a correlation between China’s emerging nouveau riche and the rise of xenophobia. Read More
A Day in the Life of 3 WeChat-Savvy Users
We interviewed 3 WeChat users – a fashion blogger, a consumer trend writer, and a tech expert – about how they spend their time on the super-app. Read More
Chinese Whispers: WeChat Adds “Stories” Feature in the Latest Update, and More
WeChat's newest "Time Capsule" feature, similar to Instagram Stories, allows users to post instant videos that last for 24 hours. Read More
How Michael Kors Learned to Speak Chinese—And Sparked NYFW Sales
New York Fashion Week saw Michael Kors take its outreach efforts with overseas Chinese shoppers to a whole new level, with visible success. Read More
The 5 Most Provocative Insights From London’s Millennial 20/20 Summit
Number one. Chuck Out Your 2018 China Marketing Strategy. Read More
Brand Visibility Remains a Real Challenge on WeChat
L2’s latest report illustrates why the social media platform doesn’t lend itself to viral marketing. Read More
Should Luxury Brands Be Excited About Tencent’s Advertising Claims?
Tencent’s ad chief says it’s planning to grow its social advertising business to better target consumers on Moments, but one marketing expert says high-end brands are better off with a more “artisanal” approach. Read More
Why Brands Shouldn’t Treat the Hong Kong and Mainland Markets the Same
The sociopolitical differences in Hong Kong and China necessitate brands to approach these markets in fundamentally different ways. Read More
WeChat Now Lets Chinese Users Share Content on Facebook
Tencent's social media platform is targeting the wider Chinese diaspora with a WeChat Moments sharing feature that is similar to Instagram. Read More
