Extreme Value Creation
A Luxury Brand’s Weakness? Getting The Human Connection Right
When a brand is unable to provide a human connection, it does not create extreme value. And without it, there is no desirability, no loyalty, and a limited willingness to… Read More
Why Selling Luxury In China Is More Challenging Than Ever
In China, where brands can be canceled in hours and trends can emerge overnight, real-time digital insights and hyper-precision in messaging are critical. Read More
How To Create Successful Luxury Collaborations
Amid collaboration fatigue, distinguishing your brand’s project from the fray is more important than ever. Without a story, there is often no value. Read More
Are You Still Selling A Dream? Why Many Luxury Brands Are Lost In The ‘Sea Of Sameness’
Brands that use buzzwords like “selling a dream” rely far too much on design or materials in the hope to differentiate. But only a few truly stand out. Read More
50% of Luxury Brands Will Disappear By 2030. What Are The Key Risks?
Do you have a true story and clarity about which emotions you evoke in your clients? If not, you could become one of the luxury brands that disappear. Read More
Mark Zuckerberg Is Wrong About Meta. Why Luxury Should Listen
Zuckerberg has initiated the biggest layoff in Meta's history, blaming a slowing demand for digital services. But is this really the root of the problem? Read More
Why ‘Human Upgrading’ Is The Ultimate Luxury
From oxone therapies and oxygen bars to high-end gyms, the ultimate luxury changes the way people feel about themselves and promotes wellness and longevity. Read More
The Secret To Unlocking Luxury Brands’ Pricing Power
Omelets generate more value creation than cars and champagne. Why? Daniel Langer looks at how luxury brands undervalue themselves. Read More
How China’s Gen Z Threatens Luxury As We Know It
There are two critical dimensions brands need to focus on to be successful with Gen Z: mindset and aesthetics. Labels must have both to stay relevant. Read More
Metaverse and NFT Myopia: 3 Common Mistakes of Luxury Brands
Jumping into the metaverse just for the sake of it is one of the biggest mistakes a luxury group can make. So why are so many doing it? Read More
