experiential retail

As Chinese consumers are seeking a closer connection to brands, a growing number of smaller e-commerce platforms are joining Alibaba and JD.com in their push into omni-channel retail. Read More

The trend of luxury retailers revamping beauty category seems to be: bigger space, more brands offerings, and increasingly experiential shopping options. Read More

Here are three major trends that retailers need to know before creating their own "New Retail” strategy to serve the experience-seeking Chinese consumers: Read More