experiential retail
Will China’s Spending Jump Boost Luxury Brands?
Optimism is spreading among luxury brands, as average national spending saw an impressive 15.8-percent year-on-year growth. Read More
Retail Hacks Luxury Stores Must Know For 2021
China will soon become the first country to sell most of its retail online. So what is the point of a physical store post-pandemic? Read More
What Luxury’s Next Big Market Wants
Tier-3-and-under cities represented a whopping 44 percent of China’s total luxury sales in 2019, but how should you market to this growing consumer base? Read More
How K11’s Cultural-Retail Concept Thrived Online In 2020
In a challenging year of lockdowns and capacity limitations, K11's swift digital response ensured its sales saw immense growth in the second half of 2020. Read More
The Smell of Success: How Niche Perfumes Perform in China
In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Read More
In China, Beauty Brands Turn to High-Tech Toys to Plug Their Wares
High-end beauty brands such as SK-II and Sephora showcase the future of retail by incorporating high-tech toys for experience-seeking Chinese shoppers. Read More
The Future of Luxury: First Comes the App, Then Comes the Store
As Chinese consumers are seeking a closer connection to brands, a growing number of smaller e-commerce platforms are joining Alibaba and JD.com in their push into omni-channel retail. Read More
Traditional Retailers Give Themselves a Facelift with New Beauty Offerings
The trend of luxury retailers revamping beauty category seems to be: bigger space, more brands offerings, and increasingly experiential shopping options. Read More
3 Trends Shaping the Future of Retail for Fashion, Lifestyle and Beauty Brands in China
Here are three major trends that retailers need to know before creating their own "New Retail” strategy to serve the experience-seeking Chinese consumers: Read More
