Experiential Marketing
How Four Seasons Hotels Woos Wealthy Chinese Tourists — With WeChat and a Party
We caught up with President, Hotel Operations of Four Seasons Asia-Pacific, to discuss the hotel chain’s strategy to attract Chinese outbound travelers. Read More
YSL Makes Big Splash With Fancy Hotel in Hong Kong
Yves Saint Laurent Beauty Hotel popped up at the swanky 1881 Heritage mall in Tsim Sha Tsui last weekend to give customers a taste of life in the fast lane. Read More
Chinese Buyers Crave a New Sales Pitch: ‘Experiential Luxury’
A new study by Kadence International indicates 'experiential' marketing is effective in making a luxury brand look more luxurious to Chinese consumers. Read More
Experiential Marketing for Chinese Luxury Consumers in Australia
Luxury brands in Australia have engaged in various strategic and creative experiential marketing campaigns to attract, retain and excite affluent Chinese. Read More
