experiential luxury
Chinese Millionaires Lead a New Status-Driving Trend: Adventure
High net worth Chinese travelers are becoming more adventurous in their travel plans as they seek out adventurous experiences over shopping. Read MoreChina’s Wealthy Open Minds To ‘Experiential’ Luxury
While China's wealthy consumers still care a lot more about "material" luxury goods, they're starting to broaden their mindset about where they're spending their money. Read More