experience
Selling to Millennials and Gen Z in China: You are Only as Good as Your Last Experience!
In China, selling to millennials and generation Z means selling to digital natives who will interact with the brand mainly digitally. Read More
Chinese Travel Report II: Why China’s Adventurous Gen-Z is Spending More Overseas
Hotels.com latest report shows post-90s Chinese consumers are spending more than one-third of their income on travel. Read More
Here’s How Marketers Do Halloween in China
Halloween, the U.S. holiday, is gaining a following among China’s younger generation and some luxury brands have taken action. Read More
Chinese Tourist Hub Galeries Lafayette Now Offers Personalized Shopping Experience in Paris Store
The iconic department store on Boulevard Haussmann is launching a number of offerings to bring back shoppers, including those from China, after a lull in Paris tourism last year. Read More
Taikoo Li Aims for ‘Community Lifestyle Center’ Status to Compete with E-Commerce
General manager Max Yu shares what he thinks is the key to making a mall succeed in China's age of online shopping. Read More
UnionPay Study: China’s Outbound Tourists All About Experience for Summer Vacations
Chinese travelers headed abroad are increasingly interested in more than just shopping as they travel independently and spend on leisure activities in the summer months. Read More
Experience is Key to the $498 Billion Chinese Travel Market
As Chinese tourists spend less money on shopping and more on entertainment, it's increasingly important for brands to cater to their demand for experiential travel. Read More
China’s Wealthy Open Minds To ‘Experiential’ Luxury
While China's wealthy consumers still care a lot more about "material" luxury goods, they're starting to broaden their mindset about where they're spending their money. Read More
Bang & Olufsen Opens First “Experience Center” in Beijing
It may have reported a net loss of $15.7 million in the three months ending this past February, but that hasn’t kept high-end audio-video company Bang & Olufsen from setting… Read More
