experience

In China, selling to millennials and generation Z means selling to digital natives who will interact with the brand mainly digitally. Read More

Hotels.com latest report shows post-90s Chinese consumers are spending more than one-third of their income on travel. Read More

Halloween, the U.S. holiday, is gaining a following among China’s younger generation and some luxury brands have taken action. Read More

The iconic department store on Boulevard Haussmann is launching a number of offerings to bring back shoppers, including those from China, after a lull in Paris tourism last year. Read More

General manager Max Yu shares what he thinks is the key to making a mall succeed in China's age of online shopping. Read More

Chinese travelers headed abroad are increasingly interested in more than just shopping as they travel independently and spend on leisure activities in the summer months. Read More

As Chinese tourists spend less money on shopping and more on entertainment, it's increasingly important for brands to cater to their demand for experiential travel. Read More

While China's wealthy consumers still care a lot more about "material" luxury goods, they're starting to broaden their mindset about where they're spending their money. Read More

It may have reported a net loss of $15.7 million in the three months ending this past February, but that hasn’t kept high-end audio-video company Bang & Olufsen from setting its sights on expansion in Asia. Read More