exclusivity
How Price Hikes Help Chanel Maintain Its Allure
Chanel has rolled out its third price hike of the year, raising the cost of its most iconic bags in a bid to bolster exclusivity. Will it work? Read More
5 Key Dimensions of VIP Luxury Marketing
Although luxury has become more accessible, customer status is still critical. Here are five dimensions brands must consider for their VIP strategies. Read More
How Brands Can Sparkle in China’s $100 Billion Jewelry Market
Global brands have only scratched the surface of China’s vast jewelry market. But can they learn from savvy domestic players and dazzle local audiences? Read More
Has Tesla Lost Its Luxury Social Status in China?
Can Tesla ride it out in China or will it be cripped by growing competitors? Jing Daily looks under the hood to see what’s happening. Read More
Are Daigous Tanking China’s Luxury E-Commerce?
COVID-19 has made China’s online flagship stores a new focus for luxury. But with this shift, have daigous gone from minor annoyance to major hindrance? Read More
Will Easier Tmall Access Boost China Luxury?
Alibaba-owned retail platform Tmall will make it easier for luxury brands to launch stores on its site, but is that good for China luxury? Read More
“Democratic” Luxury: It’s Not Because It’s Affordable That It Will Sell
Affordable luxury, on paper, has promising growth potential. The reality, however, is that the segment is likely to continue to lag. Read More
Is the NFT Hype Made for Luxury?
Merging the worlds of sneakerheads and crypto art collectors is a match made in hype heaven and a combination that luxury brands should have on their radar. Read More
The First Rule of Clubhouse Is Don’t Talk About Clubhouse
Chinese users flocked to Clubhouse, a US-based, invite-only chat app, to take part in public discussions on sensitive topics. Then China shut it down. Read More
How Hermès Utilizes WeChat to Provide VIP Experience for Fans
Here is how Hermès utilizing WeChat to not only reach their Chinese consumers, but also to strengthen the prestige and exclusivity of their offerings. Read More
