exclusivity

Here is how Hermès utilizing WeChat to not only reach their Chinese consumers, but also to strengthen the prestige and exclusivity of their offerings. Read More

Vigneron has come up with new storytelling, taken up social responsibilities and adapted new strategies to meet customers’ changing needs. Read More

Exclusivity has always been a core tenant of luxury. However, luxury brands are struggling to find the balance between sales and individualism. Read More

Here is what you need to know about JD's new luxury e-commerce site "Toplife", which is a competing platform to Alibaba's "Luxury Pavilion". Read More

The luxury business in China is facing a natural evolution. Conspicuous logos are no longer a must for social recognition, at least in top-tier cities like Beijing and Shanghai. Meanwhile, for major brands, retaining a luxury image is becoming increasingly difficult. Read More