exclusivity
“Democratic” Luxury: It’s Not Because It’s Affordable That It Will Sell
Affordable luxury, on paper, has promising growth potential. The reality, however, is that the segment is likely to continue to lag. Read More
Is the NFT Hype Made for Luxury?
Merging the worlds of sneakerheads and crypto art collectors is a match made in hype heaven and a combination that luxury brands should have on their radar. Read More
The First Rule of Clubhouse Is Don’t Talk About Clubhouse
Chinese users flocked to Clubhouse, a US-based, invite-only chat app, to take part in public discussions on sensitive topics. Then China shut it down. Read More
How Hermès Utilizes WeChat to Provide VIP Experience for Fans
Here is how Hermès utilizing WeChat to not only reach their Chinese consumers, but also to strengthen the prestige and exclusivity of their offerings. Read More
Cartier CEO Cyrille Vigneron Asks What ‘Bold and Fearless’ Means Today
Vigneron has come up with new storytelling, taken up social responsibilities and adapted new strategies to meet customers’ changing needs. Read More
4 Smarter Ways Luxury Brands Are Offering Custom Designs
Exclusivity has always been a core tenant of luxury. However, luxury brands are struggling to find the balance between sales and individualism. Read More
Can JD.com’s New Luxury Site ‘Toplife’ Beat Alibaba’s ‘Luxury Pavilion’?
Here is what you need to know about JD's new luxury e-commerce site "Toplife", which is a competing platform to Alibaba's "Luxury Pavilion". Read More
Luxury Brand Image In China: Avoiding The Risk Of Trivialization
The luxury business in China is facing a natural evolution. Conspicuous logos are no longer a must for social recognition, at least in top-tier cities like Beijing and Shanghai. Meanwhile,… Read More
