Everlane
Danish Fashion Brand Closes All 1,300 Doors in China
Selected, a Danish unisex apparel brand, will shut all its brick-and-mortar stores in China by July. Where did it go wrong? Read More
Which Brands Said Bye to China in 2021?
Not every business made it big in China during the pandemic. From beauty brands to fashion retailers, here are five companies that scaled down in 2021. Read More
Could Sustainability Messages Sour Chinese Consumers on Your Brand?
Many Western brands think Chinese consumers lag in sustainability efforts, but that couldn’t be further from the truth. They just need the right message. Read More
Another American Brand Exits China
Everlane is shutting down its Tmall flagship store after just two years, joining a growing list of brand casualties in China. Where did it go wrong? Read More
Key Lessons From China Brand Failures
Although every brand failure has its own idiosyncratic story, Jing Daily has outlined three of them to help brands succeed in China. Read More
Marni Celebrates China With Ethnic Deep Dive
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Marni, Prada, and Everlane. Read More
How One Indie Luxury Brand Conquered The China Market
As China started becoming familiar with DTC brands, the American luxury label Senreve entered its market, bringing with it a perfect plan for success. Read More
Q&A: Everlane Taps China’s Burgeoning Eco-Friendly Consumer
For brands in China, collaborations are becoming a popular way to reach new consumer segments while reflecting brand values in often unexpected ways. Read More
Netflix x Lady M, Hey Tea x Adidas, The Best Brands Collaborations In August
In China, it's popular to engage in brand collaborations capable of reaching beyond consumers already familiar with the core products. Read More
D2C Brand Perfect Diary is Disrupting China’s Beauty Market
How a homegrown D2C brand used disruptive marketing tactics to resonate with Chinese millennials and become a billion-dollar company in just three years. Read More
