europe

European tourism organizations and ITB China outlined their plans for the 2018 EU-China Tourism Year and events intended to boost Chinese tourism to Europe. Read More

Self-drive tourism is growing in popularity in China, but to what destinations are Chinese tourists traveling to hit the road? Read More

While its competitors build new locations in China, luxury outlet retailer McArthurGlen is focused entirely on the Chinese tourist market at its Europe locations. Read More

Despite China's economic troubles, a new report says that Chinese traveler spending is set to double within the next five years. Read More

The historic Czech Republic city feels the "Lost in Thailand effect" as it sees a Chinese tourist influx after wooing audiences in a romantic film. Read More

With a multi-year luxury market slowdown in China, brands consider shifting more of their focus to tourist spending abroad. Read More

Claiming shopping tax refunds just became easier for Chinese travelers thanks to a new partnership between Alipay and Global Blue. Read More

A new infographic outlines some of the common habits of China's luxury shoppers when they're traveling abroad—and when they're planning their luxury purchases ahead of time. Read More

A new survey by online booking site Ctrip finds that Chinese travelers plan to take more trips and spend more money on them 2014. Read More

As the Chinese travel market evolves, this year's summer Chinese tourists are travelling more often and more independently. Read More