europe
Europe Bets Big on Chinese Tourism with Year of Tourism, Industry Events
European tourism organizations and ITB China outlined their plans for the 2018 EU-China Tourism Year and events intended to boost Chinese tourism to Europe. Read More
Top 5 Destinations for Chinese Self-Drive Tourists
Self-drive tourism is growing in popularity in China, but to what destinations are Chinese tourists traveling to hit the road? Read More
McArthurGlen’s Success Strategy: Chinese Tourists in Europe, Not Store Expansion in China
While its competitors build new locations in China, luxury outlet retailer McArthurGlen is focused entirely on the Chinese tourist market at its Europe locations. Read More
Report: Outbound Chinese Traveler Spending to Hit $422 Billion
Despite China's economic troubles, a new report says that Chinese traveler spending is set to double within the next five years. Read More
Prague Makes Chinese Tourism Gains Thanks to Blockbuster Film
The historic Czech Republic city feels the "Lost in Thailand effect" as it sees a Chinese tourist influx after wooing audiences in a romantic film. Read More
Should Luxury Brands Give Up or Double Down on Mainland China?
With a multi-year luxury market slowdown in China, brands consider shifting more of their focus to tourist spending abroad. Read More
Alibaba’s Alipay Ups Convenience Factor For Traveling Chinese Shoppers
Claiming shopping tax refunds just became easier for Chinese travelers thanks to a new partnership between Alipay and Global Blue. Read More
Infographic: How To Engage Chinese Luxury Shoppers In Europe
A new infographic outlines some of the common habits of China's luxury shoppers when they're traveling abroad—and when they're planning their luxury purchases ahead of time. Read More
Poll: Chinese Tourists Plan To Travel And Spend More In 2014
A new survey by online booking site Ctrip finds that Chinese travelers plan to take more trips and spend more money on them 2014. Read More
Chinese Tourists in Europe: 4 Key Trends For The Summer Travel Season
As the Chinese travel market evolves, this year's summer Chinese tourists are travelling more often and more independently. Read More
