europe
Will Chinese Tourists Visit A Re-Opened Europe?
France released a plan to start lifting border controls, but it has angered Chinese citizens over its testing plan. Read More
Why No Other Luxury Company Compares To LVMH
Even though most key European markets are still in lockdown, LVMH just became Europe’s most valuable company. Daniel Langer explains how it happened. Read More
Alibaba Seeks to Open a Path Into the European Market
China’s e-commerce giants are making gradual progress in established markets like Europe, expanding westward via targeted deals and consumer-led marketing that could threaten the dominance of Amazon and local players.… Read More
Will The EU-China Investment Deal Be A Win For Luxury?
China and the European Union have finally agreed to an investment deal that will crack open the Mainland market to European companies. Read More
Will Losing Its Western Shipping Subsidies Hurt China?
In 2021, Europe will raise shipping prices on parcels coming from China as the US does now. How will China's e-commerce companies cope? Read More
Europe Bets Big on Chinese Tourism with Year of Tourism, Industry Events
European tourism organizations and ITB China outlined their plans for the 2018 EU-China Tourism Year and events intended to boost Chinese tourism to Europe. Read More
Top 5 Destinations for Chinese Self-Drive Tourists
Self-drive tourism is growing in popularity in China, but to what destinations are Chinese tourists traveling to hit the road? Read More
McArthurGlen’s Success Strategy: Chinese Tourists in Europe, Not Store Expansion in China
While its competitors build new locations in China, luxury outlet retailer McArthurGlen is focused entirely on the Chinese tourist market at its Europe locations. Read More
Report: Outbound Chinese Traveler Spending to Hit $422 Billion
Despite China's economic troubles, a new report says that Chinese traveler spending is set to double within the next five years. Read More
Prague Makes Chinese Tourism Gains Thanks to Blockbuster Film
The historic Czech Republic city feels the "Lost in Thailand effect" as it sees a Chinese tourist influx after wooing audiences in a romantic film. Read More
