estee lauder

The Chinese passion for American brands carries particular significance this year. Brands such as Apple, Nike, Adidas and Estée Lauder sold well. Read More

The event featured 200,000 participating brands, 1 million new product launches and 1.3 billion delivery orders. Read More

For future Singles' Day events, brands should start to reach and engage lower-tier Chinese cities, as this emerging market segment is filled with growth. Read More

Singles’ Day is the largest e-commerce day in the world. Given this, it’s no surprise that more and more Western luxury brands want to be part of it. Read More

Alibaba-invented Single’s Day offers an online shopping frenzy, but one area that has gotten less scrutiny is the environmental impact of the event. Read More

Using scientific methodologies, Kantar China created a new approach for brands to measure their increasing spending on influencers. Read More

U.S. beauty group Estée Lauder snapped up two top celebrities on the list, beating last year’s Singles Day sales in the first 25 minuets of the holiday. Read More

What is the latest male idol like in China? One thing is for sure: He's a far cry from the K-pop idols of years past. Meet Li Xian. Read More

For August, among the top 5 most buzzed celebrities on the consulting agency R3’s list, three are considered little fresh meat celebrities. Read More

While the government is making efforts to move away from animal testing, it will take some time to get the technology and awareness up to speed. Read More