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Tag

estee lauder

  • Policy

    American Retail Industry Fearful As Trade War Escalates

    Yiling Pan  |   Share
    The trade war is likely to hurt Chinese consumer sentiment towards U.S. brands at a time when domestic brands are already elbowing for more room. Read More
  • Trending in China

    Counterfeiting Makeup Is a New Trend in Chinese How-to Videos

    Ruonan Zheng  |   Share
    Vloggers are not only showing how to make beauty products cheaply and package them as luxury items, but selling the fakes directly to their knowing audiences. Read More
  • E-Commerce

    James Coggles on Dealmoon’s Rise in Britain and Beyond

    Tamsin Smith  |   Share
    "Our biggest issue is always getting luxury brands to look past the word ‘deal’," said the e-commerce platform's Senior Development Director. Read More
  • Retail

    What’s New in New Retail for Luxury Brands? Bain and AliResearch Report

    Sam Gaskin  |   Share
    Using digital and analogue resources together, brands such as Estée Lauder are getting much better at tracking consumer wants, identifying easy targets, and selling units. Read More
  • Beauty & Health

    Fashion Brands Are Quickly Capturing China’s Makeup Market

    Yiling Pan  |   Share
    Why are fashion-designer beauty lines such as Christian Dior, Yves Saint Laurent, and Tom Ford so strongly favored by Chinese consumers in recent years? Read More
  • Influencers

    6 Male Luxury Brand Ambassadors in China You Need to Know

    Lotus Ruan  |   Share
    International brands are increasingly eager to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. Read More
  • Trending in China

    Yang Mi Becomes Face of Michael Kors Collection for Duty-Free Giant DFS

    Angelina Xu  |   Share
    Today on social media, Chinese consumers are talking about Yang Mi as the face of Michael Kors' special collection and Tod's new global ambassador. Read More
  • Case Study

    How Estée Lauder Rejuvenated Its Brand Image in China

    Yiling Pan  |   Share
    The 71-year-old American beauty brand Estée Lauder rehabilitated its image and has become a hit among young Chinese consumers; this is how they did it. Read More
  • Beauty & Health

    Report Says Chinese Men Spend 24 Minutes Grooming Daily, Signaling Market Opportunity

    Yiling Pan  |   Share
    Chinese men spend an average of 24 minutes on their daily grooming routine, signaling a growing market for male skincare. Read More
  • Consumer

    Dior is the Most Relevant Luxury Brand With China’s Gen Z: RTG Consulting

    Yiling Pan  |   Share
    A new report by RTG Consulting shows that luxury brands need to keep abreast of the cultural values of Chinese millennials if they want to stay relevant. Read More
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