estee lauder

The trade war is likely to hurt Chinese consumer sentiment towards U.S. brands at a time when domestic brands are already elbowing for more room. Read More

Vloggers are not only showing how to make beauty products cheaply and package them as luxury items, but selling the fakes directly to their knowing audiences. Read More

"Our biggest issue is always getting luxury brands to look past the word ‘deal’," said the e-commerce platform's Senior Development Director. Read More

Using digital and analogue resources together, brands such as Estée Lauder are getting much better at tracking consumer wants, identifying easy targets, and selling units. Read More

Why are fashion-designer beauty lines such as Christian Dior, Yves Saint Laurent, and Tom Ford so strongly favored by Chinese consumers in recent years? Read More

International brands are increasingly eager to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. Read More

Today on social media, Chinese consumers are talking about Yang Mi as the face of Michael Kors' special collection and Tod's new global ambassador. Read More

The 71-year-old American beauty brand Estée Lauder rehabilitated its image and has become a hit among young Chinese consumers; this is how they did it. Read More

Chinese men spend an average of 24 minutes on their daily grooming routine, signaling a growing market for male skincare. Read More

A new report by RTG Consulting shows that luxury brands need to keep abreast of the cultural values of Chinese millennials if they want to stay relevant. Read More