estee lauder china
Estée Lauder Companies Follows Strong Earnings with a Retail Price Cut in China
American premium beauty giant Estée Lauder Companies cut retail prices in mainland China – a move that is poised to sustain its robust growth in the market. Read More
Hua Chenyu Thinks You Should Wear Red Estée Lauder Lipstick to His Concert
Estée Lauder's new lipstick campaign leveraged women’s admiration for young male celebrities but made a mistake to try driving sales on Tmall from WeChat. Read More
Women Are Never Too Young For Anti-Aging Creams in China
While the anti-aging sector in the West is in decline, it's thriving in China where women as young as 20 are spending a large portion of their income on serums… Read More
6 Male Luxury Brand Ambassadors in China You Need to Know
International brands are increasingly eager to secure partnerships with leading celebrities to reach Chinese consumers, especially the younger generations. Read More
How Estée Lauder Is Making Its Global Brand Locally Relevant in China
Here is what you need to know about Estée Lauder's China strategy, which has proven very effective in boosting the brand's sales in the region. Read More
How Estée Lauder Rejuvenated Its Brand Image in China
The 71-year-old American beauty brand Estée Lauder rehabilitated its image and has become a hit among young Chinese consumers; this is how they did it. Read More
China’s Flourishing Makeup Obsession Gives Estée Lauder a Boost
Estée Lauder's first quarter sales in China surged 20 percent with help from China's millennial beauty bloggers. Read More
Estée Lauder and DFS Let You Virtually Try On Lipstick
Estée Lauder has employed an omnichannel strategy to reach China's digital natives shopping in duty free for its #BeautyAllNight campaign. Read More
Estée Lauder Pins Hopes On China’s Tier-2 Cities To Lift Lagging Growth
The French beauty brand believes a strategy of lower-tier expansion can help it bounce back from China's luxury slowdown. Read More
