eSports
Can NET-A-PORTER’s Celebrity Cast Pay Off In China?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
TUMI Navigates China’s Market With A Local Spin
Jing Daily spoke with Adam Hershman, vice president of Tumi Asia Pacific, to learn how Tumi has doubled down in the China market. Read More
How Do You Know Your China Market Research Is Working?
China's luxury market is continually growing and evolving, so making sure your market research is timely and accurate is crucial. Read More
Will Luxury Brands Get Tangled Up in China’s Gaming Crackdown?
With every fast-rising trend in China, seasoned brands have become accustomed to the risk of government involvement at any time to impose new regulations. Read More
How Weibo Is Fueling Social Capital For Luxury Brands In China
On July 15, Weibo hosted a panel titled: Empowering Luxury Innovation and Expanding Brand Influence. What were the takeaways for luxury players? Read More
4 Key Takeaways From the Jing Daily x Wunderman Thompson Report – Transcendent Retail: APAC
The past 18 months have witnessed an evaporation of the borders separating markets and media, accelerating retail’s march towards digitalization. Read More
When Will Beauty Benefit From the Global Gaming Boom?
Throughout the past year of global coronavirus lockdowns, our digital selves are likely to have seen far more public exposure than our physical selves. Read More
CollaBrands: Co-Branding in the Digital World
This week our focus is on the growth of digital co-branding — partnering with digitally native brands to increase brand awareness and drive consumer demand. Read More
What the World Needs to Learn From Chinese Content Commerce: Part Four
As gaming goes mainstream, players include members of the crucial higher-income demographics, and brands across the consumer spectrum are taking note. Read More
These Global Brands Are Conquering The Virtual World
In today’s post-pandemic reality, the virtual realm offers limitless and safe ways for luxury houses to connect with consumers in China and beyond. Read More
