eSports
Nike Taps Its First Esports Player, China’s League of Legends Pro Uzi
Nike has sparked online buzz among the Chinese esports community due to its partnership with pro League of Legends player Uzi. Read More
Tiffany Levels Up With League Of Legends Partnership
Tiffany & Co. is putting a luxury spin on the League of Legends World Championship trophy. Will the play for esports fans pay off? Read More
Calling All Gamers — Experience Life At China’s New Esports Hotel
Tencent and Ouyu Technology are opening an esports hotel, offering a dream destination for gamers and evidence that the subculture has left the underground. Read More
Beauty and Gaming: A Collabs Match in Heaven
Jing Daily’s monthly China Collabs column looks at gaming and beauty partnerships, including local cosmetic brand OSM’s team-up with Honor of Kings. Read More
Can NET-A-PORTER’s Celebrity Cast Pay Off In China?
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
TUMI Navigates China’s Market With A Local Spin
Jing Daily spoke with Adam Hershman, vice president of Tumi Asia Pacific, to learn how Tumi has doubled down in the China market. Read More
How Do You Know Your China Market Research Is Working?
China's luxury market is continually growing and evolving, so making sure your market research is timely and accurate is crucial. Read More
Will Luxury Brands Get Tangled Up in China’s Gaming Crackdown?
With every fast-rising trend in China, seasoned brands have become accustomed to the risk of government involvement at any time to impose new regulations. Read More
How Weibo Is Fueling Social Capital For Luxury Brands In China
On July 15, Weibo hosted a panel titled: Empowering Luxury Innovation and Expanding Brand Influence. What were the takeaways for luxury players? Read More
4 Key Takeaways From the Jing Daily x Wunderman Thompson Report – Transcendent Retail: APAC
The past 18 months have witnessed an evaporation of the borders separating markets and media, accelerating retail’s march towards digitalization. Read More
