ermenegildo zegna
Why China’s New Lockdowns Won’t Sink Luxury
Will China's zero-COVID policy endanger luxury expansion efforts? Not in the long-term: most brands should already have contingency strategies in place. Read More
Zegna Tackles Contemporary Masculinity With Virtual Idol Noonoouri
By tapping brand ambassador Li Xian and the virtual idol Noonoouri, Zegna sparked a broader conversation about masculinity and gender bias. Read More
Is Made-To-Order The Future of Luxury Fashion in China?
As customization picks up steam in China, how should brands adopt the made-to-order mindset for their future in the market, from front end to back end? Read More
Kering’s Alexander McQueen Expands in China via Alibaba’s Luxury Pavilion
British fashion house Alexander McQueen has opened up shop on Alibaba's Tmall Luxury Pavilion in an effort to increase domestic sales in China. Read More
China’s Gen Z Picks the Hottest Weibo Influencers
Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More
Alibaba’s Profits Defy China Slowdown—Sort Of
Alibaba released its Q3 2019 earnings on Jan. 30 as it attempted to allay fears that it would be hit by the slowing Chinese economy and US-China trade war. Read More
JD.com Competes for Luxury Partners with High-Tech and White Gloves
In an effort to grow its luxury image, JD.com has opened a warehouse specifically for luxury brands on its TopLife platform. Read More
Innovation Starts in China Before Expanding West: Zegna CEO
For Italian brand Ermenegildo Zegna, the focus is on innovations in China, its CEO Gildo Zegna hinted at the WWD Apparel and Retail CEO Summit yesterday. Read More
Chinese Whispers: WeChat Moments Ads Q3 Rankings, and More
In a ranking released by WeChat that rates brands' ad performance on moments pages, luxury brands Tiffany, Cartier, and Maserati were named. Read More
Chinese Whispers: Zegna and Canali Join JD.com, and More
Last week, two Italian menswear brands Ermenegildo Zegna and Canali announced their partnerships with China's second-largest e-commerce firm JD.com. Read More
