ermenegildo zegna
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China’s Soccer Status to Get Barcelona Boost with New Mission Hills Academy
FC Barcelona has teamed up with the renowned Hainan-based golf and tennis hub to help put China on the map for its evolving footballing industry. Read More -
For A Winning Weibo Strategy, Gaining Followers Is Only Half The Story
In order to have a major impact and maximize publicity through social media, brands should focus on quality over quantity when it comes to their fans. Read More -
4 Vital Traits Shared By China’s Top Luxury Brands
Although there are a myriad of ways in which luxury brands can stumble in China, columnist Michael Zakkour argues that successful companies have several characteristics in common. Read More -
A Critical Question For Luxury Brands: What Do Chinese Tourists Want?
Columnist Sage Brennan outlines several ways in which brands can successfully attract Chinese travelers. Read More -
Ferragamo, Zegna, Net-A-Porter Poised For Strong 2013 In China
With observers of China's luxury market looking for signs of a rebound this spring, following muted growth in the second half of 2012, early indications are already pointing to a better year ahead for some brands. Read More -
Zegna Can’t Afford To Move Slowly In A Shifting China Market
Rather than blaming a "luxury crackdown" or decline in conspicuous consumption, Zegna sees this year's expected sales decline as an indication that sky-high luxury growth in China has been, and is, simply unsustainable. Read More -
Zegna Opens National China Flagship In Second-Tier Shenyang
Coming off its 20th anniversary in the China market, this past weekend the premium Italian brand Ermenegildo Zegna held the grand opening of its fourth China flagship in the northeastern luxury hotspot Shenyang. Read More -
Competition Becoming Fiercer As Zegna Celebrates 20 Years In China
Coming off the launch of its new location at Beijing's Peninsula Hotel, the premium Italian brand Ermenegildo Zegna recently celebrated its 20th anniversary in the China market. Read More -
Zegna Opens Third China Concept Store In Hangzhou
Designed by Peter Marino, the 400 square meter location is split up into three sections for each of Zegna's brands: Ermenegildo Zegna suits and accessories, Z Zegna, and Z Sport, each of which gets its own distinctive design touches. Read More
