ENG Concept
Chinese Gen Z Want Exclusivity And Local Retailers Are Listening
A rising number of Chinese retailers are launching their own brand collaborations, driving consumers to stores and leveraging cultural capital. Here’s why the trend isn't slowing down. Read More
ERL Creative Director Eli Russell Linnetz On His Uncanny Installation In Shanghai
No new-era designer is quite at the heart of pop culture like Eli Russell Linnetz, who recently launched a collaboration with Shanghai’s ENG Concept. Read More
Maserati Puffer Jackets, Lifelike Doll Installations, And Chen Peng: China Collabs Of The Week
This week’s highlights in China include outerwear brand Chen Peng’s first retail collaboration, ENG Concept’s creepy doll with ERL, and Bosideng’s collision with a world-renowned Italian luxury vehicle manufacturer. Read More
Vintage, Collaboration and Emerging Labels: China’s Retail Innovators Talk Gen Z
With the help of ENG Concept and A.Society, Jing Daily looks at how to win over the demographic with the shortest attention span around. Read More
