endorsement
Could Streetwear Be a Global Gateway for Chinese Brands?
The gray area between sportswear and streetwear is where Chinese brands might see the greatest potential to capture global interest. Read More
IMG Signs Landmark Deal With Chinese Golfer
This week Chinese golfer Feng Shanshan signed a landmark deal with IMG for worldwide management and marketing representation. Read More
Bang & Olufsen Taps Jackie Chan To Woo China’s Middle Class
In its first major attempt at making overtures to the Chinese consumer, Bang & Olufsen has turned to a technique employed by so many brands before it: When in doubt,… Read More
Hugo Boss Signs Chow Yun-Fat As First Asian Brand Ambassador
Concerned about slower growth in mainland China this year, major brands continue to pull out all the stops to stand out in a crowded yet critical luxury market. Read More
Emporio Armani Celebrates 30th Birthday With New Guangzhou Boutique
The grand opening of Emporio Armani's new 300 square meter boutique indicates the importance major brands are placing on the once-barren Guangzhou luxury market. Read More-
In Photos: Michael Phelps Visits OMEGA Shanghai Flagship
In Shanghai this week for the FINA World Championships, at the OMEGA flagship on the Bund, Phelps posed for photos, autographed Seamaster Planet Ocean collection boxes, and remarked on his… Read More -
Swiss Watchmaker Cyma Taps Chinese Actor Liu Ye As Brand Ambassador
Currently seen in theaters portraying a young Mao Zedong in "Beginning of the Great Revival", Liu is one of China's most well-known young actors, having previously worked with directors such… Read More 
Random Ad Appearance Of The Day: Kobe Bryant For Smart China
While China can't yet compete with Japan or South Korea in terms of attracting Hollywood stars for ad campaigns, every year we see more western celebrities hawking brands for a… Read More-
Report: Chinese Tennis Star Li Na Signs Endorsement Deal With Rolex
This will be the third endorsement deal signed by Li in recent months, following her appointment as a member of SpiderTech's Health and Wellness Team and brand ambassador for Haagen-Dazs. Read More
