endangered
Li Bingbing Teams up with Celebs to Fight Rhino Horn Demand in China
A new pro-bono campaign by OgilvyOne Beijing and Wild China enlists Li Bingbing and other Chinese stars to teach China that rhino horns aren't luxury items. Read More
Will PETA’s Surprisingly Classy China Ad Affect Attitudes Toward Fur?
Although PETA has tarnished its brand image in the United States through crass and over-the-top marketing, Ogilvy & Mather helped it take a more subdued approach to targeting China's booming… Read More
