Emma Raducanu
5 Reasons Brands Can Win in China With Sports Stars
Luxury brands have worked with elite athletes for decades, but China’s demographics have moved the goalposts on this strategy. Jing Daily explains why. Read More
London Fashion Week Continues to Attract Local Talent
London is the next stop for The Jing Daily Fashion Week score, a city known as a mecca for young creatives. Read More
With Kris Wu & Other Idols Tainted, What’s Luxury’s Next China Strategy?
Top-tier idols were powerful marketing tools in China until scandal struck. So what are some smart future strategies for luxury houses? Read More
Why China’s War on Celebrities Could Actually Benefit Luxury Brands
New challenges faced by China’s celebrities and influencers are making it even harder for luxury brands to choose a representative for the market. Read More
Is Tennis Champion Emma Raducanu Luxury’s Latest Savior in China?
Gen Z tennis champion Emma Raducanu is set to become one of the world’s most marketable sports stars and is already courting luxury houses and labels. Read More
