Emerging Communications
For China’s Ultra Elite, Personal Growth is the New Luxury
A new HSBC Jade report suggests high-net-worth Chinese consumers say personal growth is more important than luxury products. Read MoreDo Chinese Consumers Care about Sustainable Fashion?
Brands are receiving opposing signals on whether Chinese consumers want sustainable luxury products or not. Jing Daily sorts it out. Read MoreWhat is a KOC? Behind China’s Latest Influencer Trend
KOCs might only have a few hundred followers and focus on product reviews, but they are fast becoming a brand-friendly way to reach Chinese consumers. Read More