ELLE
Is China’s Logo Addiction Spreading?
The media has characterized Chinese consumers as logo crazy, but now it looks as if the rest of the world is beginning to fully embrace logomania as well. Read More
Meipai Shut Down Drives Influencers to Douyin in Droves
With competition for content creators and viewers at an all time high, Meipai's "system upgrade" couldn't come at a worse time. Read More
Can Luxury Brands Cash in on Fashion Week Livestreams?
Chinese consumers are enthusiastic viewers of fashion week livestreams. But are brands making the most of the opportunity? Read More
Movers and Shakers: Ralph Lauren’s New CEO Inspires Confidence on Wall Street
Highlights of movements in the luxury industry in China include Ralph Lauren's confidence-inspiring CEO and Bottega Veneta's new director of editorial. Read More
7 Young Chinese Talents on Forbes’ ’30 Under 30′ List Luxury Brands Should Know
Here are 7 young Chinese trailblazers who made it onto Forbes' '30 Under 30' 2017 list who luxury and fashion brands should know. Read More
Interview: Elisabeth Koch Is China’s Milliner To The Stars
If you've seen celebrities such as Zhang Ziyi, Shu Qi, or Li Bingbing wearing a designer hat recently, it's likely a creation of Beijing-based milliner Elisabeth Koch. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through August 31, featuring Swarovski, ELLE, Kate Spade, GRAZIA, Kiehl’s, and Shu Uemura. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through the end of the year, featuring Shiseido, ELLE, M.A.C, L'Occitane en Provence, Dunkin’ Donuts, and Cosmopolitan. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through July 26, featuring YSL, Sisley, BMW, ELLE, For Beloved One, and Lacoste. Read More
Publishers Celebrate China’s Hunger For Fashion Magazines
In China, where a burgeoning consumer class still relies heavily on glossy magazines to inform and educate, booming sales of European and American fashion mainstays is a welcome source of… Read More
