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  • Influencer

    Perfect Diary Sets Sights On Luxury Dollars With New Spokesperson

    Jennifer Zhuang  |   Share
    Chinese domestic beauty brand Perfect Diary announced that actress Zhou Xun would be its first global spokesperson since the brand’s debut three years ago. Read More
  • Trending in China

    4 Post-COVID Marketing Tips That Will Save Luxury Brands In China

    Wenzhuo Wu  |   Share
    We outline marketing tips to help luxury players optimize their China strategies during rising consumer patriotism and challenging digital environments. Read More
  • Trending

    A Fashion Week Season Without China

    Wenzhuo Wu  |   Share
    With the continuing coronavirus crisis, 2020 Fall Fashion Weeks in NYC, London, Milan, and Paris will continue — but without Chinese fashionistas. Read More
  • Headline From China

    Editor-in-Chief and CEO of Elle China Steps Down & More

    Ruonan Zheng  |   Share
    Chinese media confirmed that the Editor-in-Chief and CEO of Elle China, Xiao Xie, will step down after a 14-year career with Elle. Read More
  • Fashion

    British Luxury Brands at LFW Look to China for Brexit Protection

    Tamsin Smith  |   Share
    As Brexit evolves, British luxury brands, unsure of how it will affect them, are looking toward the continued buying power of Chinese consumers. Read More
  • Influencers

    Brands Shouldn’t Ignore the Influence of Instagram in China

    Gregory Cole and Chen Liang, Brand Contributor  |   Share
    When it comes to marketing to Chinese luxury consumers, could Instagram influencers give Weibo KOLs a run for their money? Read More
  • Influencers

    China’s New Health & Fitness Influencers Promote Body Positivity

    Jessica Rapp  |   Share
    Fitness has been a rising focus for the KOL community in China thanks, in part, to a nationwide push for healthier lifestyles. Read More
  • Influencers

    Meet China’s Most Influential Bloggers on WeChat

    Binglun He  |   Share
    A new ranking reveals China’s most influential fashion, beauty, and lifestyle bloggers on WeChat that luxury brands need to know. Read More
  • Influencers

    A Day in the Life of Chinese Fashion Influencer Leaf Greener at Fashion Week

    Yiling Pan  |   Share
    Here is a behind-the-scenes peek at a day in the life of the Chinese fashion influencer Leaf Greener during New York Fashion Week. Read More
  • Headline From China

    Chinese Whispers: Young Fashion Designers on Taobao, YSL Beauté and Facial Recognition, More

    Yiling Pan  |   Share
    After graduating from fashion design institutions, increasing numbers of young Chinese fashion designers are choosing to launch their careers on Alibaba’s consumer-facing marketplace Taobao. Read More
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