elle china
Perfect Diary Sets Sights On Luxury Dollars With New Spokesperson
Chinese domestic beauty brand Perfect Diary announced that actress Zhou Xun would be its first global spokesperson since the brand’s debut three years ago. Read More
4 Post-COVID Marketing Tips That Will Save Luxury Brands In China
We outline marketing tips to help luxury players optimize their China strategies during rising consumer patriotism and challenging digital environments. Read More
A Fashion Week Season Without China
With the continuing coronavirus crisis, 2020 Fall Fashion Weeks in NYC, London, Milan, and Paris will continue — but without Chinese fashionistas. Read More
Editor-in-Chief and CEO of Elle China Steps Down & More
Chinese media confirmed that the Editor-in-Chief and CEO of Elle China, Xiao Xie, will step down after a 14-year career with Elle. Read More
British Luxury Brands at LFW Look to China for Brexit Protection
As Brexit evolves, British luxury brands, unsure of how it will affect them, are looking toward the continued buying power of Chinese consumers. Read More
Brands Shouldn’t Ignore the Influence of Instagram in China
When it comes to marketing to Chinese luxury consumers, could Instagram influencers give Weibo KOLs a run for their money? Read More
China’s New Health & Fitness Influencers Promote Body Positivity
Fitness has been a rising focus for the KOL community in China thanks, in part, to a nationwide push for healthier lifestyles. Read More
Meet China’s Most Influential Bloggers on WeChat
A new ranking reveals China’s most influential fashion, beauty, and lifestyle bloggers on WeChat that luxury brands need to know. Read More
A Day in the Life of Chinese Fashion Influencer Leaf Greener at Fashion Week
Here is a behind-the-scenes peek at a day in the life of the Chinese fashion influencer Leaf Greener during New York Fashion Week. Read More
Chinese Whispers: Young Fashion Designers on Taobao, YSL Beauté and Facial Recognition, More
After graduating from fashion design institutions, increasing numbers of young Chinese fashion designers are choosing to launch their careers on Alibaba’s consumer-facing marketplace Taobao. Read More
