elle china

When it comes to marketing to Chinese luxury consumers, could Instagram influencers give Weibo KOLs a run for their money? Read More

Fitness has been a rising focus for the KOL community in China thanks, in part, to a nationwide push for healthier lifestyles. Read More

A new ranking reveals China’s most influential fashion, beauty, and lifestyle bloggers on WeChat that luxury brands need to know. Read More

Here is a behind-the-scenes peek at a day in the life of the Chinese fashion influencer Leaf Greener during New York Fashion Week. Read More

After graduating from fashion design institutions, increasing numbers of young Chinese fashion designers are choosing to launch their careers on Alibaba’s consumer-facing marketplace Taobao. Read More

As social media celebrity booms in China, fashion magazine publishers feel more threatened by their own fashion editors than by rival titles. Read More

Here are five power players in the Chinese fashion industry who influence readers as to what fashion to buy. Read More

Condé Nast-owned Chinese magazine 'Self' buckled under the pressures of the digital landscape closing its print presence and moving exclusively to WeChat. Read More

A new report published by Deloitte on the luxury spending habits of global millennials may debunk the stereotypes you have about the young Chinese. Read More

Highlights of movements in the luxury industry in China include Ralph Lauren's confidence-inspiring CEO and Bottega Veneta's new director of editorial. Read More