ellassay
The Battle Between Niche and Accessible Luxury Brands for Young Chinese Consumers Begins
China’s young consumers are falling in love with global niche brands. Will this consumer shift only add to the accessible luxury brands’ problems in China? Read More
High Fashion on the Small Screen
This summer’s fashion drama of note is the urban mystery/romance, “Return the World to You,” which has drastically upped the placement of designer labels to 120-plus. Read More
30 Chinese Designers to Take Stage at Major Fashion Shows Internationally This Year
30 emerging and veteran Chinese fashion designers including Vivienne Tam and Lanyu will host shows at fashion week in New York, London, Milan and Paris. Read More
Sharp Stock Fall for Ellassay Raises Concerns Over Its Acquisitions Strategy
Shortly after its investment in Vivienne Tam, Ellassay's stock price dropped dramatically, raising questions about the company's aggressive strategy. Read More
Acquiring Major Stake in Vivienne Tam, Chinese Brand Ellassay Aims for Global Influence
While China has been a primary driving force for large luxury conglomerates, it is a tough market for smaller companies, like Vivienne Tam, to navigate. Read More
