elie saab
How Can Brands Target China’s Booming Wedding Industry?
In China, the past five years has seen the wedding industry revenue grow at an exuberant rate. What can luxury brands do to get their slice of the pie? Read More
What Does Crazy Rich Asians’ Lackluster Box Office Returns in China Mean for Luxury Brands?
The hope that Crazy Rich Asians would spur the massive conspicuous consumption in China that its characters engage in proved unfounded. Read More
Can ‘Crazy Rich Asians’ Surprising Release in China Spark a New Round of Luxury Fever?
How should luxury brands interpret the surprising release of Crazy Rich Asians in China? Read More
10 Standout Fashion Moments for Chinese Stars in the History of Cannes
From Gong Li in Saint Laurent to Fan Bingbing in Laurence Xu, here are 10 memorable fashion moments of Chinese stars who graced the red carpet at Cannes. Read More
Fan Bingbing’s Global Glamour Boosts Luxury Brands at Cannes
At this year's Cannes Film Festival, Fan Bingbing gives international brands such as L'Oreal, Chopard, and Louis Vuitton publicity in both China and abroad. Read More
