electric car
What We Learned About Luxury In 2021, From A(bloh) To (Gen) Z
This year was crucial for the luxury industry, full of change and disruption. Here, I reflect upon luxury’s most critical moments from 2021. Read More
Why Luxury Brands Must Redefine Their Views on Diversity and Sustainability in China
From the perception of many Western luxury leaders, China seems uninterested in sustainability and diversity. But is this accurate? Read More
The Race is On: China’s Luxury Electric Car Market Picks Up Speed
Despite Tesla's confirmation of a gigafactory in Shanghai, China's luxury electric car brands remain firmly in the driving seat. Read More
China Newcomers Tesla And Uber Team Up In Shanghai
The electric vehicle company and ride-booking app are launching a joint promotion providing easy access to a luxe test drive. Read More
Will BMW’s Zinoro Gain Traction For Electric Cars In China?
BMW's new all-electric China sub-brand just revealed its first model at the Guangzhou Auto Show, but the electric vehicle market has several obstacles to overcome in China. Read More
How Luxury Brands Can Deal With China’s Infamous ‘Trademark Trolls’
Tesla's debut in the China market has reportedly been delayed by a company holding onto its name, but the automaker can look to other brands that have been in similar… Read More
Can Tesla Succeed In China?
As the popular U.S. electric carmaker makes plans to enter the mainland market, it can expect to deal with a government that fosters electric car demand—for domestic companies, that is. Read More
