Ele.me
China’s Next GenZ Craze? Frisbee Collabs
From sportswear brand Anta to beauty label Elizabeth Arden, companies are designing frisbees to capture China’s latest Gen Z craze. Read More
Q&A: Everlane Taps China’s Burgeoning Eco-Friendly Consumer
For brands in China, collaborations are becoming a popular way to reach new consumer segments while reflecting brand values in often unexpected ways. Read More
Netflix x Lady M, Hey Tea x Adidas, The Best Brands Collaborations In August
In China, it's popular to engage in brand collaborations capable of reaching beyond consumers already familiar with the core products. Read More
Can Meituan Go From Delivering Groceries to Delivering Luxury Products?
Meituan, a popular Chinese group buying website famous for delivering groceries, is battling Alibaba over payment platforms and other markets. Read More
What Luxury Brands Can Learn from Starbucks About Voice-Assist
Like Starbucks, major consumer brands have responded to China’s growing enthusiasm for voice assistants. Will this be a wakeup call for luxury brands? Read More
