el corte ingles
European Retailers Lure Chinese Shoppers with WeChat Pay
Leading European retailers are now offering easier payment options, like WeChat Pay, to entice more Chinese tourist to shop on their travels aboard. Read More
Spain’s El Corte Inglés Shows Retailers How to “Tango” With Chinese Shoppers
Jing Daily talks with Javier Fernández Andrino, Director of International Marketing at El Corte Inglés department stores in Europe, on their China strategy. Read More
How a Creative Holiday Campaign Boosted a Spanish Retailer’s WeChat Following Nearly 500%
For Chinese New Year, El Corte Inglés leveraged top WeChat influencers to gain serious traction with Chinese followers. Read More
El Corte Inglés Rings In Year Of The Horse With Chinese Designers And Don Quixote
As Chinese tourists flock to Spain, the country's largest department store welcomes them with a unique year of the horse marketing campaign. Read More
