Eileen Gu
JD.Com, Anta Beat Industry Rivals While Capri Gives Conservative Outlook
Despite being hit by COVID-19 disruptions, JD.com managed to outpace China’s retail industry and invite a flurry of luxury brands to its platform. Read More
How Fashion Brands Can Craft An Effective Glocalization Strategy
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Read More
The Lipstick Index Is Out. Meet The Nail Effect
The “Nail Effect” is China's new “Lipstick Index." With younger generations pursuing bold nail art, modern C-beauty businesses are making waves. Read More
Eileen Gu Shines at the Met Gala
The Met Gala has taken China by storm. With over 220 million views on Weibo so far, what exactly is attracting local netizens to the event? Read More
China’s Crackdown on Celebrity Culture is Just Getting Started
Despite forcing a major rethink of marketing with celebrities, China's ongoing crackdown may ultimately be a net positive for luxury brands in China. Read More
Nike Feels the Burn as Anta and Li-Ning Continue Their Winning Streak
With homegrown brands winning in China’s expanding sports sector, Jing Daily analyzes three case studies from this rapidly changing landscape. Read More
Brands Shy Away From Celebrity Marketing in China
Celebrity marketing events in March fell by 50 percent compared to last year. Are traffic stars no longer bright spots in China? Read More
Will China’s Ski Fever Cool Down?
This month’s China Collabs Column tests the country’s booming skiwear market and looks at some of the best ski-inspired partnerships. Read More
A Perfect Match: Tiffany Ties the Knot with Eileen Gu
Tiffany & Co. struck gold when it became the first luxury brand to partner with freestyle skier Eileen Gu. Here’s a breakdown of its endorsement strategy. Read More
Meet the Chinese Olympians Taking Luxury by Storm
With Weibo’s Hot Search taken over by topics around Beijing 2022, Jing Daily analyzes four Chinese athletes that are worth luxury brands’ attention. Read More
