ecommerce
When Will Luxury Brands Take Resale In-House?
In the established luxury markets of North America, Europe, and Japan, resale has become a big business, one that is only becoming more important with younger consumers displaying a preference… Read MoreWith Trump Gone, TikTok Could Get a Chinese Makeover in 2021
Having weathered a crusade by former President Trump to force the sale of TikTok’s U.S. operations to a consortium led by Oracle and Walmart (a deal that looks like it… Read MoreCould Low-End Shein Become the H&M of China?
As TikTok has become an important marketing avenue for brands hoping to tap the spending power of its largely Gen Z audience, few have capitalized quite as well on the… Read MoreKnowledge-Based Video Content Is the Latest Battleground for Chinese Tech
Brands worldwide are already well aware of China’s short video boom of the last few years, which has powered the growth of hugely popular platforms such as Bytedance’s Douyin (TikTok’s… Read MoreE-Commerce Livestreaming Hits the Global Mainstream
Livestreaming has become big business in China in recent years, as platforms and brands alike have seized the opportunity to reach consumers and nudge them along the path to seamless… Read MoreChina’s Top Tech IPOs Of 2020
Despite COVID-19 turmoil, many Chinese tech companies applied for IPOs this year as the demand for technology-enabled solutions rose among luxury consumers. Read MoreWhat Could Alibaba’s Antitrust Investigation Mean for Luxury?
One of the biggest news stories to recently come out of China was last week’s announcement that Chinese regulators had launched an investigation into “alleged monopolistic practices” by Alibaba. The… Read MoreeTail Asia 2020
WBR’s eTail Asia is back for its 8th edition from November 17-19, 2020 Held at the Equarius Hotel at Resorts World Sentosa, eTail Asia 2020 will be the biggest show yet. Join… Read MoreUnderstanding 11.11: Alibaba’s Mega Shopping Festival
Every year, Alibaba’s 11.11 Global Shopping Festival (also known as “Singles’ Day”) sets the tone for the state of consumer spending in China. This year, the story isn’t about the… Read MoreMenswear Is The Hot Womenswear Trend In China
Young Chinese women are now adopting men’s fashion as the latest trend, which is called “Mengmei Style.” But can luxury brands seize this opportunity? Read More