ecommerce
Inside NBA star James Harden’s China livestream success. Is it replicable?
The basketball player was awed when 10,000 bottles of his wine sold in under 10 seconds on a Douyin livestream. Is this a tactic other brands can follow? Read More
TikTok vs. Temu vs. Shein: The Chinese e-commerce battle lands in the US
TikTok is reportedly planning to launch an online retail store in the US, connecting Chinese sellers to American buyers. But can it compete with the likes of Shein and Temu? Read More
Shein To Localize Manufacturing In Latin America
Much-criticized fast fashion e-tailer is looking to diversify its supply chain, which is bad news for some manufacturers. Read More
Seeking Status: Will Fast Fashion Retailer Shein’s Luxury-focused Strategy Work?
While Shein hopes to enter the luxury sector by partnering with designers, luxury labels risk losing prestige by aligning with the fast fashion giant. Read More
Shein Wages Court Battle Against Rival Shopping App Temu
Shein is accusing rival ecommerce app Temu of making “false and deceptive statements” against it. Here’s a look at the battle unfolding between the e-tailers. Read More
TikTok Accelerates Global E-commerce Expansion
Brands and influencers on TikTok generated $208 billion in e-commerce sales in 2022. How will this grow as more countries join from Europe and Australasia? Read More
‘Crazy Little Brother Yang’ Is Douyin’s First-Ever Livestreamer With 100 Million Fans
‘Crazy Little Brother Yang’ is Douyin’s first-ever livestreamer to reach over 100 million followers. Could he be the next Li Jiaqi? Read More
Pinduoduo Versus Amazon: Can China’s E-commerce Giant Win On US Turf?
Backed by China’s price-sensitive consumers, Pinduoduo has beaten rivals Alibaba and JD.com in revenue growth. But can it replicate success in the US? Read More
When Will Luxury Brands Take Resale In-House?
In the established luxury markets of North America, Europe, and Japan, resale has become a big business, one that is only becoming more important with younger consumers displaying a preference… Read More
With Trump Gone, TikTok Could Get a Chinese Makeover in 2021
Having weathered a crusade by former President Trump to force the sale of TikTok’s U.S. operations to a consortium led by Oracle and Walmart (a deal that looks like it… Read More
