eco-friendly
Everlane Taps China’s Burgeoning Eco-Friendly Consumer
For brands in China, collaborations are becoming a popular way to reach new consumer segments while reflecting brand values in often unexpected ways. Read More
How The Pandemic Has Changed China’s Fashion Industry
The COVID-19 pandemic has created real challenges for the Chinese garment industry, and China’s loss has become gains for other Asian suppliers. Read More
Will Shanghai’s Waste Sorting Law Lead to More Sustainable Luxury?
Chinese consumers need to cultivate an understanding of sustainable materials before brands can communicate their true differences to them. Read More
China Dismayed Over Hermès Bags Made from Exotic Skins
China, a country where consumers have long been obsessed with luxury handbags made from exotic animal skins, is starting to see people reflect on the environmental cost of making these exquisite items. Read More
For Chinese Tourists, Going Green Is a Luxury
As the negative impact of tourism on the environment is becoming more clear, ecotourism is likewise becoming a popular trend among tourists all over the world. However, ecotourism is far from mainstream in China and remains a very luxury experience. Read More
Eco-Fashion Gets Hip for China’s ‘Light Green’ Consumers
Eco-friendly fashion initiatives have made an appearance at Shanghai Fashion Week in a big way, but are Chinese consumers really ready to embrace a green lifestyle? Read More
LVMH’s New Sino-French Eco Beauty Brand Cha Ling Taps Into Power of Pu’er Tea
Backed by luxury conglomerate LVMH, new cosmetics brand Cha Ling sources its ingredients from ancient 500-year-old tea trees in Yunnan as it emphasizes forest preservation. Read More
“NO MORE MONO” Exhibition Bursts Non-Sustainable Fashion Bubble
Having moved from Hong Kong to Beijing last spring, eco-friendly fashion brand NEEMIC has joined forces with other design brands like GAR-DE and SARAYUN, launching “NO MORE MONO,” a new collective and exchange-fashion focused exhibition. Read More
