earned media value
Move Over K-Pop, C-Pop Is Hitting High Numbers
New data highlights the marketing potential of Chinese celebrities during fashion month. From actor Xiao Zhan to singer Liu Yuxin, fans were hooked. Read MoreNYFW Shows How Social Media Success Differs Globally Vs. In China
Celebrity-packed front rows aren’t always enough to make a splash in China. Which American names generated the most earned media value at home and abroad? Read More