early access | Jing Daily

Consumer Insights
Could Early Access Be the Shortcut To Luxury Brand Success in China?
Jing Daily | Share
Offering early or first access to upcoming co-branded products can drive up conversations surrounding their release, once such access is revealed. Read More
Marketing
Beauty vs. Fashion: The Early Access Strategies of Collabs in China
Zihao Liu | Share
Why do beauty brands and luxury fashion labels adopt different early access tactics in China? Jing Daily’s latest report explains. Read More
Market Analysis
Early Access Is the Way to Capture Impatient Luxury Consumers
Avery Booker | Share
With consumers now accustomed to the speed and convenience of e-commerce, near-instant gratification is a key selling point for luxury brands. Read More

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Index Level	Daily Change	% Change
274.62	+$4.54	1.68%

LVMH	Kering	Richemont
+$2.22	+$1.56	+$0.2

Could Early Access Be the Shortcut To Luxury Brand Success in China?

Beauty vs. Fashion: The Early Access Strategies of Collabs in China

Early Access Is the Way to Capture Impatient Luxury Consumers

Your China Cheat Sheet