e-commerce
Tmall Bets on ‘See Now, Buy Now’ Live-Streamed Fashion Show to Lure Global Luxury Brands
After the departure of Coach last month, the platform attempts to lure in luxury brands with the promise of a “fifth world fashion week" in Shanghai. Read More
Getting ‘Phygital’: 5 Key Strategies Global Luxury Brands Need to Reach Connected Chinese Consumers
The recent Luxury Interactive conference held in New York gave luxury professionals insights into leveraging social influencers, e-commerce, and a high-tech in-store environment. Read More
JD.com Looks to Post-Brexit UK for Cross-Border Fashion Sales
After launching its cross-border "British Mall" platform around the time of the Brexit vote, e-commerce giant JD.com sets its sights on London's fashion scene. Read More
Coach’s Tmall Shop Closes as Luxury Brands Turn to WeChat Sales
With its official Tmall shop shuttered, accessible luxury brand Coach is one of several labels turning their focus toward WeChat e-commerce. Read More
Mei.com Merges Virtual Reality with Fashion as it Launches Cross-Border E-Commerce
The e-commerce site hosted a high-tech celebration in Shanghai to kick off its "916" online shopping festival and the start of its cross-border channel. Read More
Tech Spotlight: Shopping App New Arrival Brings Brick-and-Mortar Boutiques to China’s Mobile Shoppers
Chinese shoppers focused on niche brands now have another tool for finding independent boutiques both abroad and at home. Read More
Dior and Bulgari Become Luxury’s Early Adopters of WeChat Sales
With less than 10 percent of luxury brands taking advantage of WeChat e-commerce, the two labels jumped on board with a campaign for "Chinese Valentine's Day." Read More
‘Vintage King’ William Banks-Blaney Talks China and New Online Shop
William Vintage founder William Banks-Blaney explains how he hopes to capture more of the Chinese market through e-commerce as consumers' interest in luxury vintage fashion grows. Read More
This App Uses Data to Craft the Ultimate Luxury Shopping Experience for Chinese Consumers
Mihaibao combines algorithms with cross-border e-commerce to make shopping better suited to the individual-minded Chinese consumer. Read More
Lane Crawford Joyce Group Company Walton Brown to Launch New Social M-Commerce Platform in China
Called MyMM.com, the new fashion shopping platform slated for 2017 is set to help the group cash in on China's social m-commerce boom. Read More
