e-commerce
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Tmall Live-Stream Campaign Gives Chinese Shoppers Virtual U.S. Shopping Trip
GNC, Macy's, and others team up with Tmall to engage with consumers in China in real-time for a live-stream event highlighting American brands on Independence Day. Read More -
Revolve CEO: ‘The Consumer Came to Us’ in China’s Fashion E-Commerce Market
The online shop heads to China to see what it can learn from an increasingly confident consumer pool that makes up their second-largest market. Read More -
Jack Ma’s Counterfeit Comments Shed Light on Taobao’s ‘Legal’ Fakes
While Alibaba has made efforts to show that it's fighting fakes on its platforms, legal off-brand items now have an endorsement from Jack Ma. Read More -
Report: Cross-Border E-Commerce Set to Reach a Quarter of All Chinese Consumers by 2020
A new report predicts that cross-border e-commerce demand is set to skyrocket in China despite the government's recent tax hikes. Read More -
With 92% of Luxury Brands on WeChat, Here’s How They Can Step up Their Game
While the luxury industry has seen the value of engaging consumers on WeChat, many brands have the opportunity to dramatically expand the technical features of their accounts. Read More -
Alibaba Learns it Can’t Take the Easy Way Out to Earn Legitimacy When it Comes to Counterfeits
E-commerce giant Alibaba's expulsion from the International AntiCounterfeiting Coalition after a conflict of interest controversy shows that it still has work to do to convince brands it's for real in fighting fakes. Read More -
China’s Digital Luxury Leaders for 2016: Chow Tai Fook and Burberry Lead the Pack
A new report by L2 ranks 107 global luxury brands for their digital prowess in the China market. Read More -
China’s Mobile Shoppers Make More ‘Impulse’ Buys on WeChat
As the rate of WeChat users who shop over the app doubles, "impulse-driven" categories are seeing the biggest growth. Read More -
JD.com and Penfolds Bet Big on Future of China’s Fine Wine E-Commerce Market
The e-commerce giant expands its partnership with Penfolds as more Chinese wine connoisseurs head to online shops to avoid counterfeits. Read More -
What Luxury Can Learn from Beauty Brands About Engaging Consumers on WeChat
A new L2 report details which beauty brands are excelling at reaching Chinese consumers on WeChat with features such as loyalty programs and gamification. Read More
