e-commerce

Celebrity endorsement has been an effective way for luxury brands to market in China, but it may be changed for at least three reasons. Read More

Using gray-market resellers can be an effective way for smaller companies to get high-end goods to Chinese consumers. Read More

Over the past year, Musical.ly copycat Douyin has quickly become the go-to app for China’s post-95s. International brands have already run successful campaigns on the app, but is it a good choice for the luxury industry? Read More

Soko Glam co-founder Charlotte Cho told us her miracle formula for establishing a thriving online beauty platform. Read More

Florentia Village is expanding its brick-and-mortar presence in China, but it’s also ramping up its digital touch points to keep up with luxury’s online growth.  Read More

Once a Shenzhen electrical meter manufacturer, Hemei is quickly acquiring the distribution rights for major luxury brands, and the means to sell them both online and offline. Read More

Counting down the most influential beauty bloggers in China, people with names like Milky, Jelly, Mint and Big Devil. Read More

The move helps open the door for French luxury labels to reach hundreds of millions of Chinese consumers. It's a strategic move. Read More

The luxury e-commerce platform is quickly establishing new partnerships with Western luxury brands, such as Saint Laurent and Alexander McQueen. Read More

The new initiative is something akin to Pinterest, Facebook, and Amazon all teaming up to take on eBay, showing just how oligarchical the Chinese economy has become. But will the new partnership succeed? Read More