e-commerce
Everybody Wants To Be The Next Li Jiaqi
China forges ahead in the creation of a sophisticated, regulated livestreaming sector that now tops the wish list of young Chinese jobseekers. Read MoreFosun Allies with Baozun and Activation to Capitalize on China Luxury Market
An announcement from Lanvin’s parent company, Fosun Fashion Group, of an alliance with Activation and Baozun firms it up in China’s luxury market. Read MoreDoes The New JD & LV Pact Signal A Luxury Shift?
Louis Vuitton and JD.com seem like an unlikely pair. But their latest partnership proves that the industry is ready for a major overhaul. Read MoreBrand-Owned Resale Could Finally “Close the Loop” for Luxury
Although it currently accounts for less than 10 percent of the total luxury market, resale is perhaps the most important trend reshaping the industry. Read MoreE-Commerce In China Still Booming
The Chinese e-commerce market is forecasted to reach $3 trillion by 2024, which isn’t a surprise considering the factors behind it. Read MoreItalian Group Acquires Jil Sander With Eye On China
Now that Italian fashion group OTB has completed its acquisition of Jil Sander, will it be able to grow its online presence in China? Read MoreL’Oréal Propelled By Gains In Asia Pacific
L’Oréal’s brick-and-mortar and e-commerce investments in the Mainland seem to have paid off, particularly for the French group’s luxury division. Read MoreWill Liu Wen Bring Luxury Fans Back To JD Worldwide?
In a bid to compete with rivals Tmall Global and Xiaohongshu, JD.com has appointed international supermodel Liu Wen as its new ambassador. Read MoreWhy Retail Experiences Matter for Luxury Brands
As COVID-19 ebbs and flows around the globe, luxury brands need to create brick-and-mortar retail experiences that touch the heart of consumers. Read MoreDouyin Offers Flagship Stores for Brands
By launching flagship stores for brand accounts, Douyin proves once again that it is much more than just a short-video platform. Read More