e-commerce

Key trends from 2019 such as short video, e-commerce livestreaming, brand collaborations, and offline experiences show no sign of abating. Read More

Influencers are a powerful linking role in the e-commerce sales funnel, but it’s important to understand the variety of formats and techniques they use. Read More

Amazon plans to launch a new online luxury platform to expand the e-commerce giant’s reach into the global luxury landscape. Read More

In five short years, Poizon is challenging the likes of Stadium Goods and StockX to control more of the lucrative Chinese secondary sneaker market. Read More

While luxury markets are saturated in China's 1st-tier cities, lower-tiered cities still offer a lot of opportunities for Western luxury brands. Read More

After an extremely complicated 2019, Western luxury brands are looking for some sense of stability or certainty in the China market in 2020. Read More

2019 proved to be a dynamic year for e-commerce in China, as players looked to new channels for growth and weaker players exited the market. Read More

Live-stream e-commerce saw 71.2% year over year growth this year. Brands should consider the most appropriate platform depending on their product category. Read More

When marketing luxury in China, is e-commerce or brick and mortar more important? It depends on how you tailor them for today's Chinese consumers. Read More

Live-streaming has officially arrived in China, but that doesn't mean it will be an immediate boon for every Chinese platform. Read More