e-commerce
Is Kuaishou the Next Big Thing for Luxury Livestreaming in China?
China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More
Is Tmall’s Luxury Pavilion A Shortcut To Chinese Digital Shoppers?
Max Mara and Paul Smith soft-launched on Tmall Luxury Pavilion this week, but can they leverage the platform for greater awareness and sales in China? Read More
Can Beauty Save Lingerie Brand La Perla?
Italian luxury lingerie brand La Perla launched a perfume collection with beauty to follow. But will it help the brand gain young Chinese consumers? Read More
Could Douyin Give Tmall, JD a Run for Their Money?
From flagship stores to payment services, Douyin continues to bolster its e-commerce capabilities. But will this be enough to beat out bigger tech foes? Read More
How Alibaba Won Latin American E-commerce
Alibaba’s growing influence in Latin America rarely makes the headlines, but it is winning the e-commerce company a competitive edge in the region. Read More
Is It Too Late for Japanese Luxury Resale in China?
Although accounting for a relatively small sliver of total luxury sales, China’s high-end resale market is on the rise. Read More
Consumers Don’t Hate Your Brand, They’re Just Bored
One of the greatest challenges facing luxury brands today is the pressure to push the envelope in their marketing efforts to tap millennials and Gen Z. Read More
Are Daigous Tanking China’s Luxury E-Commerce?
COVID-19 has made China’s online flagship stores a new focus for luxury. But with this shift, have daigous gone from minor annoyance to major hindrance? Read More
The Next Frontier for Chinese Luxury Resale Platforms: Their Own Brands?
Following years of steady growth, secondhand luxury e-commerce has become a red-hot space in emerging markets like China. Read More
This Sotheby’s x Loewe Collab Is The Future Of Brand Partnerships
By positioning their artisan-crafted collaboration alongside masterpieces, have Sotheby's and Loewe discovered a new way to market crossover luxury? Read More
