e-commerce
Bilibili’s Never Been Hotter, So Why Are Its Shares Sliding?
Bilibili's success comes at a price, with the platform struggling to offset the cost of wide-ranging digital marketing and user acquisition efforts. Read More
How Prada Stresses E-Commerce in New China Plan
While it also opened new stores this year, Prada is hellbent on creating more e-commerce opportunities in China these days. Jing Daily explains how. Read More
What Secoo’s Decline Says About China’s Luxury Market Today
With China remaining a rare bright spot for luxury brands, Secoo should have been well-positioned to benefit. But that has not been the case. Read More
How to Recontextualize Brand Narratives in China
Jing Daily explores three takeaways from Max Mara’s innovative campaign, including how it shared its brand heritage with local shoppers. Read More
Why Digital Reinvention Is Luxury’s Next Big Game Changer
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touchpoints. Read More
What Do Chinese Consumers Really Want From E-Commerce Platforms?
Now, brands are finding that consumers in China are looking for much more when deciding when to buy, and where to buy it. Read More
How TikTok and Shein Are Taking Over the World
Among other things, 2020 will go down as the year that Chinese brands finally made it on the world stage, with TikTok and Shein leading the way. Read More
Does Ultra-Luxury Have a Digital Future in China?
Thanks to the success of Tmall’s Luxury Pavilion, luxury brands feel better about selling their most expensive products through digital channels. Read More
4 Ways Chinese Innovation Is Shaping Global E-Commerce
From the recent boom of livestreams to 24-7 customer service, Chinese innovation is shaping global e-commerce, providing a glimpse of shopping’s future. Read More
Is Kuaishou the Next Big Thing for Luxury Livestreaming in China?
China’s video platforms have become powerful drivers of luxury purchases, piquing the interest of global brands hoping to tap China’s younger consumers. Read More
