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E-commerce livestreaming

  • Consumer Insights

    Livestreaming: The Sales Driver That Hard Luxury Brands Are Missing in China

    Jing Daily  |   Share
    While it has struggled to gain a strong foothold in the West, e-commerce-enabled livestreaming is already big business in China Read More
  • Market Analysis

    Is Xiaohongshu Losing Steam?

    Zihao Liu  |   Share
    Sometimes referred to as the "Instagram of China," Xiaohongshu, like many fellow Chinese platforms, is no one-trick pony. Read More
  • Content Commerce

    Consumers Don’t Hate Your Brand, They’re Just Bored

    Avery Booker  |   Share
    One of the greatest challenges facing luxury brands today is the pressure to push the envelope in their marketing efforts to tap millennials and Gen Z. Read More
  • Marketing

    10 Truths Brands Should Know About Livestreaming in China

    Rachel Cao  |   Share
    E-commerce livestreaming has evolved into a large part of China’s e-commerce sector. But what questions should brands ask before they start livestreaming? Read More
  • Content Commerce

    Why Livestreaming May Not Be For Every Luxury Brand

    Avery Booker  |   Share
    E-commerce livestreaming has attracted enormous buzz for its potential to drive sales in the current environment as well as in the post-coronavirus future. Read More
  • Content Commerce

    Content Commerce-Fueled Glamping and RVing Trend Sweeps China

    Avery Booker  |   Share
    For content producers and brands alike, content centering on enjoying the comforts of home while glamping or traversing the countryside in an RV has proven popular.  Read More
  • Content Commerce

    What the World Needs to Learn From Chinese Content Commerce: Part Two

    Avery Booker  |   Share
    In the second installment of our five-part series on content commerce in China, Jing Daily looks into the power of livestreaming e-commerce and brand collaborations. Read More
  • Content Commerce

    What the World Needs to Learn From Chinese Content Commerce: Part One

    Avery Booker  |   Share
    In this five-part series, Jing Daily looks into the lessons that every brand should learn from the evolution of content commerce in China. Read More
  • Retail

    Suning Makes Moves Into Luxury Commerce and Douyin Content

    Sky Canaves  |   Share
    Following in the footsteps of rival JD.com, mega-retailer Suning is making a bigger push into content and high-end commerce with recent bold moves. Read More
  • Events

    How Luxury Brands Can Profit From China’s Top E-Commerce Trend

    Emily Jensen  |   Share
    On August 5, Jing Daily hosted a webinar on how luxury brands can profit from the different livestreaming trends emerging in China. Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 02/06/2023

Index LevelDaily Change% Change
279.05-$7.68-2.68%
LVMHKeringRichemont
-$4.46-$2.59-$0.33
View Index

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