e-commerce live streaming

Here are 10 KOL marketing trends we are keeping tabs on in China for the coming year, such as the rise of micro-KOLs, live-stream e-commerce, and more. Read More

Having garnered a huge audience streaming on Momo, Yizhibo, Meipai, and Huajiao, Lauren Hallanan has first-hand experience of which platforms are best suited to brands. Read More