dyson
Why Gen-Z Symbols Are Different in China
Brands should be immersing themselves in the universes of Chinese Gen-Z symbolism. But what are these worlds, and where can they be found? Read More
How to Earn Brand Loyalty From Chinese Gen Z
As China’s Gen Z youth comes of age, they will become one of the most prized groups of Chinese consumers. But how to earn brand loyalty from this group? Read More
Alibaba Promotes “Greener” 11.11 Shopping Festival, But Criticism Remains
Alibaba-invented Single’s Day offers an online shopping frenzy, but one area that has gotten less scrutiny is the environmental impact of the event. Read More
Why the Chinese Market is a Crystal Ball Showing us the Future of Luxury
China is at the top of their agendas, and not just because of the size of the market. China provides a window into the future of luxury markets. Read More
The 8 Controversies That Shook China’s Luxury Industry in 2018
Controversial marketing mistakes in the Chinese market keep high-level executives at international luxury brands awake at night. Read More
‘Buy Me This!’ Hinting Goes High-Tech in China as Single’s Day Looms
Marketers may be missing out on the 'she' economy, by focusing on the 'she' rather than the boyfriends who are often asked to make the purchase. Read More
Marketing Misfire? A WeChat Plug for Dyson’s $550 Curler Goes Viral, Then Goes Sour
The hype of Dyson’s new hairstyler, and the following quick turnaround of reviews, speak about Chinese consumers’ changing attitude to influencer marketing. Read More
