dunhill
Can A New Creative Director Help Dunhill Establish Newfound Relevancy?
Tasked with building global interest in the under-the-radar but established brand, Simon Holloway takes over from Mark Weston as creative director. Read MoreDior Tops Our Ranking During Men’s Week
From Dunhill to Dior, Prada to Loewe, Jing Daily highlights some of the best shows from the men’s schedule to see how they connected with Chinese audiences. Read MoreBurberry Wins London Fashion Week
London Fashion Week offered the weird and wonderful but in terms of engagement with Chinese fans, efforts were surprisingly limited. Read MoreCan Dunhill’s New Chinese Global Ambassador Reinvigorate the Brand?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Dunhill, Patagonia, and Chopard. Read MoreThe Business of Making a Mr. Bags
Mr. Bags, by leveraging a precise positioning on bags via a “minutes sold out” model, has become a super salesman, helping brands to sell, consumers to buy. Read MoreDunhill Set to Expand in China Travel Retail Market
Richemont-owned luxury brand Alfred Dunhill is primed for expansion in the Asia Pacific travel retail market. Read MoreLuxury Brands Bet on White Valentine’s Day to Boost Men’s Product Sales
A big trend this year is that more male-centric brands participated in White Day campaigns to persuade female consumers to treat their partners. Read MoreDunhill vs. Danhuoli or How to Secure Your Logo in China
British luxury label Alfred Dunhill won its trademark infringement lawsuit against a Chinese brand, marking an important progress in IP protection in China. Read MoreMore Luxury Stores Closed in China Over the Last Year Than in Any Other Country
China has seen the largest number of luxury brand store closings since July 2016, a recent report by the investment research firm Bernstein says. Read MoreFive Things You Need To Know About Luxury Marketing
For the unfamiliar, marketing luxury brands comes with its own subtleties. Here are five things to think about when developing a successful strategy for a luxury brand. Read More